Das Direktumsatzgeschäft von Snap erreicht eine annualisierte Umsatzrate von 1 Mrd. USD, während die Abo-Community die Marke von 25 Millionen Snapchatter überschreitet

Yesterday’s April Fools’ moment renaming Spotlight to “Reals” was all in good fun–a playful nod to the authentic, unfiltered content our community shares every day.

A New Name for the Moments that Feel Real. Starting today, Spotlight is now Reals.

Snapchat’s first-ever Snappys Awards Show brought together creators, industry leaders, and special guests to celebrate the Snap Stars shaping culture and community on Snapchat.

Every day, millions of people come to Snapchat to connect with friends and family in ways that feel real, spontaneous, and personal. In 2025, that connection happened at an incredible scale: Snapchatters created nearly 2 trillion Snaps.

Today, we are introducing AI Clips in Lens Studio, a new AI-powered Lens format that transforms a single photo into a five-second video using a closed prompt system.

Ahead of NewFronts and Shoptalk in the same week, we're spotlighting solutions that capture attention and build brand awareness, alongside those that convert attention into purchases.

Nach seiner gefeierten Weltpremiere feiert „Spektakulär: Die Kunst von Jonathan Yeo in Augmented Reality“ vom 15. bis 17. März 2026 sein US-Debüt auf der SXSW.

Snapchat freut sich, die Nominierten für die allererste Snappy Awards Show bekannt zu geben. Diese Creator verkörpern die Innovation, Kreativität und den Einfluss, die die Snapchat Community in den Bereichen Unterhaltung, Comedy, Musik, Sport, Beauty und darüber hinaus ausmachen.