The Future of Ads Is Conversational: Introducing AI Sponsored Snaps

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Spectacles
Save the Date: Evan Spiegel to Speak at AWE on June 16, 2026
Snap Inc. co-founder and CEO Evan Spiegel will headline Augmented World Expo (AWE) USA 2026 with a keynote address titled “Making Computing More Human.”
Snapchat

The Future of Ads Is Conversational: Introducing AI Sponsored Snaps
Today, we’re introducing AI Sponsored Snaps, a new way for brands to show up in Chat through AI agents that Snapchatters can interact with directly.
Snapchat

Introducing Place Loyalty on Snap Map
Celebrate the places you love most – and see how your visits stack up
Snap Inc.
Chief Financial Officer Transition
Snap Inc. CEO Evan Spiegel sent the following note to Snap Inc. team members on April 20, 2026.
Snap Inc.
Organizational Changes at Snap
Snap Inc. CEO Evan Spiegel sent the following note to Snap Inc. team members on April 15, 2026.
Spectacles

Snap and Qualcomm Expand Strategic Collaboration
Long-term agreement brings Snapdragon XR solutions to future generations of Specs, strengthening the platform for developers and customers
Snapchat
Topic Chats: One of the Internet’s Most Active Group Chats
The #marchmadness Topic Chat has quietly become a go-to place where thousands and thousands of fans are reacting to the tournament together — live.
Snapchat
Still Spotlight… But Still Real
Yesterday’s April Fools’ moment renaming Spotlight to “Reals” was all in good fun–a playful nod to the authentic, unfiltered content our community shares every day.
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