Snap’s Direct Revenue Business Reaches $1B Annualized Revenue Run Rate as Subscription Community Surpasses 25 Million Snapchatters

Following its acclaimed world premiere, Spectacular: The Art of Jonathan Yeo in Augmented Reality makes its U.S. debut at SXSW from March 15th-17th, 2026.

Snapchat is excited to announce the nominees for the first-ever Snappy Awards Show. These creators embody the innovation, creativity, and influence that define Snapchat’s community across entertainment, comedy, music, sports, beauty, and beyond.

Snapchat 今天宣布推出“Snap 中的板球”，这是一种全面的板球赛季广告产品，具有独特、高影响力的格式，旨在帮助品牌在印度最重要的文化时刻之一吸引粉丝。

Snapchat today announced The Snappys Awards Show, our first-ever flagship awards show dedicated exclusively to celebrating the creators shaping culture on Snapchat.

The following Op-Ed written by Snap CEO Evan Spiegel was published in the Financial Times on February 18, 2026.

Snap’s growing portfolio of subscription products—including Snapchat+, Lens+, Snapchat Premium, and Memories Storage Plans—is reshaping how the company monetizes engagement.

Snap’s AR Studio Paris and the Musée du Louvre present The Incredible Unknowns of the Louvre, a free interactive augmented reality experience.

We’re introducing Creator Subscriptions to deepen fan engagement and unlock scalable creator revenue on Snapchat.