Business

Every day, millions of people come to Snapchat to connect with friends and family in ways that feel real, spontaneous, and personal. In 2025, that connection happened at an incredible scale: Snapchatters created nearly 2 trillion Snaps.

Ahead of NewFronts and Shoptalk in the same week, we're spotlighting solutions that capture attention and build brand awareness, alongside those that convert attention into purchases.

Snap’s growing portfolio of subscription products—including Snapchat+, Lens+, Snapchat Premium, and Memories Storage Plans—is reshaping how the company monetises engagement.

We’re introducing Creator Subscriptions to deepen fan engagement and unlock scalable creator revenue on Snapchat.

Today we’re taking an important step to establish Specs Inc. as a distinct subsidiary within Snap Inc.

Sharing our latest ad product innovations that drive stronger brand connections and real results.

In celebration of the release ofZootopia 2, Snapchat has teamed up with Disney on a first-of-its-kind marketing campaign that brings the world ofZootopiato life, both on and off the app.

For the launch of The Outer Worlds 2, fans can transform the night sky into Moon Man’s playground