Latest Business News
Specs
See for Yourself: Watch the SPECS Launch on September 16
We’re excited to host the launch of SPECS, our new augmented reality glasses that make computing more human, on Wednesday, September 16th in Los Angeles, California.
Snapchat
Powering Agency Success: How Snapchat Is Fueling Client Growth in 2026
Today, we're introducing new Business Manager enhancements and expanding our Indy Agency Partner Program into France and the UK, reinforcing our commitment to helping agencies deliver full-funnel impact for their clients.
Snapchat
Snapchat and OUTFRONT Media Bring Live AR Spectacle to Times Square
Today, Snapchat and OUTFRONT Media debuted Crowd Created, a live AR spectacle in Times Square, with HBO Max as the official launch partner for House of the Dragon Season 3, premiering June 21.
Snapchat
Human-First, AI-Enabled: Snap’s Latest Ads Innovations
Today, Snapchat is introducing a new suite of AI-powered capabilities across our ads stack.
Snapchat
Snapchat Strengthens Position as a Leading Platform for Brand Growth in India
Snapchat today announced strong advertiser momentum in India, with the number of advertisers on the platform growing 10x over the past two years while the number of advertisers spending across all four quarters has tripled.
Snapchat
Announcing Unified Attribution on Snapchat
A Smarter and Easier Way to Optimize Campaigns
Snapchat
The Future of Ads Is Conversational: Introducing AI Sponsored Snaps
Today, we’re introducing AI Sponsored Snaps, a new way for brands to show up in Chat through AI agents that Snapchatters can interact with directly.
Specs
Snap and Qualcomm Expand Strategic Collaboration
Long-term agreement brings Snapdragon XR solutions to future generations of Specs, strengthening the platform for developers and customers
