Latest Business News
Spectacles
Snap and Qualcomm Expand Strategic Collaboration
Long-term agreement brings Snapdragon XR solutions to future generations of Specs, strengthening the platform for developers and customers
Snapchat
Snapchatters Created Nearly 2 Trillion Snaps in 2025
Every day, millions of people come to Snapchat to connect with friends and family in ways that feel real, spontaneous, and personal. In 2025, that connection happened at an incredible scale: Snapchatters created nearly 2 trillion Snaps.
Snapchat
From Attention to Action: Snapchat’s Full-Funnel Advantage
Ahead of NewFronts and Shoptalk in the same week, we're spotlighting solutions that capture attention and build brand awareness, alongside those that convert attention into purchases.
Snap Inc.
Snap’s Direct Revenue Business Reaches $1B Annualized Revenue Run Rate as Subscription Community Surpasses 25 Million Snapchatters
Snap’s growing portfolio of subscription products—including Snapchat+, Lens+, Snapchat Premium, and Memories Storage Plans—is reshaping how the company monetizes engagement.
Snapchat
Snapchat Launches Creator Subscriptions
We’re introducing Creator Subscriptions to deepen fan engagement and unlock scalable creator revenue on Snapchat.
Spectacles
Introducing Specs Inc.
Today we’re taking an important step to establish Specs Inc. as a distinct subsidiary within Snap Inc.
Smarter, Simpler, More Human: Snap’s New Era of Performance Advertising
Sharing our latest ad product innovations that drive stronger brand connections and real results.
Disney and Snapchat Launch Marketing Campaign for Zootopia 2
In celebration of the release of Zootopia 2, Snapchat has teamed up with Disney on a first-of-its-kind marketing campaign that brings the world of Zootopia to life, both on and off the app.
