Community

Yesterday’s April Fools’ moment renaming Spotlight to “Reals” was all in good fun–a playful nod to the authentic, unfiltered content our community shares every day.

A New Name for the Moments that Feel Real. Starting today, Spotlight is now Reals.

Snapchat’s first-ever Snappys Awards Show brought together creators, industry leaders, and special guests to celebrate the Snap Stars shaping culture and community on Snapchat.

Every day, millions of people come to Snapchat to connect with friends and family in ways that feel real, spontaneous, and personal. In 2025, that connection happened at an incredible scale: Snapchatters created nearly 2 trillion Snaps.

Snapchat is excited to announce the nominees for the first-ever Snappy Awards Show. These creators embody the innovation, creativity, and influence that define Snapchat’s community across entertainment, comedy, music, sports, beauty, and beyond.

Snapchat today announced The Snappys Awards Show, our first-ever flagship awards show dedicated exclusively to celebrating the creators shaping culture on Snapchat.

Snap’s growing portfolio of subscription products—including Snapchat+, Lens+, Snapchat Premium, and Memories Storage Plans—is reshaping how the company monetises engagement.

We’re introducing Creator Subscriptions to deepen fan engagement and unlock scalable creator revenue on Snapchat.