Snapchat Introduces Global Digital Fashion Collection

Just in time for the holiday shopping season, Snapchat is partnering with leading fashion retailer, H&M, to launch a digital collection powered by the Snap Camera. Starting December 5, you can try three AR Try-On Lenses via H&M’s mobile app on iOS and Android, as well as globally on Snapchat. 

Co-designed by H&M and the Institute of Digital Fashion, the London-based digital atelier and think tank, these Lenses highlight a partly digital collection featuring two outfits and one accessory to try on. The matching physical collection will be for sale online and in select stores starting December 8. 

With the Snap Camera, every product is personalized to the shopper, and now, anyone can select an outfit, strike a pose, and share one-of-a-kind digital H&M looks. Get started by opening the H&M app, or by searching for H&M’s Public Profile on Snapchat.