News

Challenge Accepted: Announcing A New Way to Win Money on Spotlight
Announcing Spotlight Challenges, a new way for creators to get rewarded. Spotlight Challenges will offer Snapchatters the chance to win cash prizes for creating top-performing Spotlight Snaps using specific Lenses, Sounds, or #Topics.
Inspiring the Next Generation of Local Leaders through Snapchat
Our new Run for Office Mini is designed to help Snapchatters engage with democracy in an easy, native-to-mobile way.
Say It With Your Hands: New AR Lenses for Week of the Deaf
Snap is honoring International Week of the Deaf by launching a suite of creative tools, including custom Stickers and three Augmented Reality enabled Lenses that encourage Snapchatters to fingerspell.
That's a Wrap: The Arc de Triomphe, Wrapped in Snap’s AR
Today, in partnership with Sotheby’s, we launched ‘The Final Christo: Original Works for The Arc de Triomphe’ Lens to make it fun and easy to experience Christo’s show-stopping installation -- no matter where you are.
Introducing A New Way to Say “Happy Birthday” on Snapchat
Birthdays are special, but they're even more special when shared with those who are near and dear to you. Today we launched the Birthdays Mini to make it fun and easy to remember and celebrate your Snapchat friends’ birthdays! You can enjoy personal greetings and birthday messages from your friends — all inside of Snapchat.
3D Bitmoji in Profiles
Bitmoji is giving Snap Profiles a new look and a new dimension – with 3D Bitmoji in Profiles. Now, Snapchatters can express themselves in even more unique ways, with over 1,200 combinations of body poses, facial expressions, gestures and backgrounds to choose from.
Snap Map launches My Places: a new way to find personalised recommendations from friends and the global Snapchat community
Today, we’re introducing a new way for Snapchatters to explore the world with Snap Map.
Snap's Music Library Expands With Universal Music Group
Today, we’re excited to announce a new deal with Universal Music Group to include their artists’ music into Snap’s library and be featured in Sounds, Lenses and more to make sharing a moment even more fun.  
Celebrating Pride IRL with a Custom Flag
Snap is celebrating Pride with a suite of creative tools, including augmented reality Lenses, stickers, and a new way for Snapchatters to design their own Pride flag, which launches today.
SPS 2021: introducing the next generation of spectacles
Today, we're introducing the next generation of Spectacles, our first pair of glasses that bring augmented reality to life. They’re lightweight display glasses, made for creators to overlay their Lenses directly on to the world, exploring new ways to fuse fun and utility through immersive AR. Over the years, our journey building Spectacles alongside the creator community has been one of exploration, learning and fun. We’ve used every iteration as a building block, opening the door to a whole new dimension of AR. Spectacles aren’t for sale—they’re for augmented reality creators to reimagine the way we communicate, live and explore the world together through AR experiences built-in Lens Studio.