This morning we kicked off Lens Fest, the annual celebration of our global AR community. We welcome everyone to join us virtually for sessions over the coming days.

Today, we're excited to announce 523 – our first content accelerator programme.

This week, Snap worked with partners all over the world to push the technical boundaries of augmented reality and create experiences that bring cultural events and social issues to life for millions of Snapchatters. From light shows in Amsterdam, raising awareness of global warming and climate change in partnership with The Design Museum in London, and even driving action to protect the Great Barrier Reef in Australia.

The Bass opened its doors to Alex Israel x Snapchat, an exhibition that uses Snap’s augmented reality technology to bring Alex Israel’s iconic Self-Portraits to life.

Today, we're making Snap Map even more personalised with Layers, a new feature that brings special experiences right into the platform – and we're debuting with two original Layers: Memories and Explore.

This year, we've been working closely with Disney PhotoPass Service to bring special AR lenses to the My Disney Experience app using Camera Kit.

We introduced Scan to help Snapchatters discover and understand the world around them in the fastest way possible: with our Camera.

Today, we’re excited to announce a new deal with Sony Music Entertainment to include their artists’ music into Snap’s Sounds library.

Today, as part of the Action to Catalyze Tech Report launch, the Catalyze Tech coalition announced that $20 million in new funding is being pledged to four teaching colleges — a commitment that we hope will grow to support more schools across the country.

Today, we're excited to announce a new deal with NBCUniversal so Snapchatters globally can add audio clips (famous quotes and theme music) to their Snaps from NBCUniversal's robust catalogue of movies, television series and original programming from Peacock, including popular titles (and many more)!