This October, we’re debuting Snapchat’s new immersive Halloween experience spanning across our Chat, Camera, Stories, and Spotlight tabs. Snap Stars Tony Talks, Sofie Dossi, and Ezee will star in this new series as they race against the clock to escape the Phantom House. Snapchatters can tune-in to the weekly content series to watch the story unfold, participate in the adventure by helping the creators gather new clues and solve puzzles, and share what they’ve seen with friends through AR Lenses and AI-generated Dreams selfies inspired by the Phantom House.
With 80% of Snapchatters planning to use Snapchat during Halloween, what better way to get into the spooky spirit and spark some frightful fun than with a mystery that only Snapchatters can help solve?
Phantom House will come to life during Advertising Week New York through an out-of-home takeover with brands including Disney+ and Maybelline as well as a live activation - where our partners will get to experience the magic of Halloween on Snapchat for themselves.
Snapchatters can join in on the Phantom House mystery alongside their favorite creators starting Sunday, October 8th on Snapchat here.
Welcome to the Phantom House!