https://newsroom.snap.com Today, we’re launching Spend Smarter, our new global performance platform encouraging marketers to question the familiar and think differently about where their budgets can work hardest. Team Snap https://newsroom.snap.com/spend-smarter-on-snapchat 2026-09-29T16:15:00.000-08:00 Whether you're turning a funny chat into an original song, giving a friend's Snap a creative AI-enhanced or creating your own custom caption font, Lens+ unlocks new ways to bring conversations and creativity to life. Team Snap https://newsroom.snap.com/new-lens-plus-ai-features 2026-09-21T06:00:00.000-08:00 Today, we're showing what you can do with SPECS, including new augmented reality (AR) experiences, SPECS Intelligence, innovative partnerships across industries, a new charging case with cellular connectivity, and SPECS First Look at Westfield Century City in Los Angeles, where you can try SPECS in-person starting October 1st. Team Snap https://newsroom.snap.com/making-computing-more-human-with-specs 2026-09-16T16:41:00.000-08:00 Today, we introduced SPECS Intelligence, a new anticipatory AI service designed to work across iPhone, Mac, and SPECS augmented reality (AR) glasses. Team Snap https://newsroom.snap.com/introducing-specs-intelligence 2026-09-16T16:40:00.000-08:00 Today, we’re introducing the experiences developed through these collaborations, from the books they love and games they grew up with, to the ways they unwind, find inspiration, and make music. Team Snap https://newsroom.snap.com/visionaries-bring-specs-to-life 2026-09-16T16:40:00.000-08:00 Today, we’re sharing new partnerships to enable SPECS AR glasses for enterprise, including new computing capabilities for field service, remote support, and retail. Team Snap https://newsroom.snap.com/specs-for-enterprise 2026-09-16T16:40:00.000-08:00 Helping friends turn conversations into real-world meet-ups Team Snap https://newsroom.snap.com/making-plans-irl 2026-09-10T06:00:00.000-08:00 Snap CEO Evan Spiegel sent the following note to team members on September 8, 2026. Team Snap https://newsroom.snap.com/15-years-at-snap-inc 2026-09-08T10:30:00.000-08:00 New AR Lenses, Chat Wallpapers, Bitmoji fashion, and in-person experiences to roll out throughout the season Team Snap https://newsroom.snap.com/snapchat-hbo-max-harry-potter-philosophers-stone 2026-09-01T10:00:00.000-08:00 Spotlight recommendations will increasingly prioritize authentic, human-made creativity. Team Snap https://newsroom.snap.com/rewarding-authentic-creativity-on-spotlight 2026-07-31T09:00:00.000-08:00 We’re excited to host the launch of SPECS, our new augmented reality glasses that make computing more human, on Wednesday, September 16th in Los Angeles, California. Team Snap https://newsroom.snap.com/specs-launch-date 2026-07-30T06:00:00.000-08:00 Today, we're introducing Now Playing on Snap Map, a new way for Snapchatters to share what they’re listening to with friends. Team Snap https://newsroom.snap.com/now-playing-brings-music-sharing-to-snap-map 2026-07-27T06:00:00.000-08:00 As Snap Map continues to grow, we’re excited to keep building features that help Snapchatters connect with the people they trust — wherever they are. Team Snap https://newsroom.snap.com/location-sharing-redefining-friends-connect 2026-07-23T06:00:00.000-08:00 Checking in on Snapchat+ Team Snap https://newsroom.snap.com/checking-in-on-snapchat-plus 2026-07-16T09:00:00.000-08:00 Today, Snapchat and OUTFRONT Media debuted Crowd Created, a live AR spectacle in Times Square, with HBO Max as the official launch partner for House of the Dragon Season 3, premiering June 21. Team Snap https://newsroom.snap.com/snapchat-outfront-ar-spectacle-times-square 2026-06-18T09:00:00.000-08:00 Whether you’re starting from scratch or bringing work you’ve already built, new Lens Studio tools make it easier to create for SPECS Team Snap https://newsroom.snap.com/snap-launches-new-tools-for-specs-developers 2026-06-16T09:51:00.000-08:00 We built SPECS to bring AI assistance, work tools, entertainment, and shared experiences into the world around us, helping people create, connect, learn, and get things done while staying present. Team Snap https://newsroom.snap.com/introducing-specs-augmented-reality-glasses 2026-06-16T09:50:00.000-08:00 New AR experiences and Camera Kit integrations give supporters new ways to celebrate the England national teams Team Snap https://newsroom.snap.com/fa-brings-england-fans-closer-to-action-snapchat 2026-06-11T06:00:00.000-08:00 Snapchat is creating the most immersive World Cup experience yet with creators, athletes, AR, and real-world activations Team Snap https://newsroom.snap.com/bringing-fans-close-world-cup-2026 2026-06-10T06:00:00.000-08:00 We’re beginning to roll out a new experience for Snapchatters ages 13–15: they’ll be able to create, save, and showcase Stories and Spotlight videos on a dedicated profile that is visible only to their mutually accepted friends. Team Snap https://newsroom.snap.com/friends-only-way-to-create-and-share-for-snapchatters-under-16 2026-06-10T03:00:00.000-08:00 Snapchat today announced strong advertiser momentum in India, with the number of advertisers on the platform growing 10x over the past two years1 while the number of advertisers spending across all four quarters has tripled. Team Snap https://newsroom.snap.com/brand-growth-india-10x 2026-06-03T23:30:00.000-08:00 Creator-led coverage and immersive AR are bringing fans closer to the moments that matter Team Snap https://newsroom.snap.com/snapchat-spring-of-sports-2026 2026-05-28T06:00:00.000-08:00 Last month, we welcomed 45 of our most active Spectacles developers to Snap Inc.’s Santa Monica headquarters for a full day with the engineering teams building the platform. Team Snap https://newsroom.snap.com/first-spectacles-developer-bootcamp 2026-05-11T09:00:00.000-08:00 Snap Inc. co-founder and CEO Evan Spiegel will headline Augmented World Expo (AWE) USA 2026 with a keynote address titled “Making Computing More Human.” Team Snap https://newsroom.snap.com/awe-2026-save-the-date 2026-04-29T06:00:00.000-08:00 Team Snap https://newsroom.snap.com/ai-sponsored-snaps 2026-04-28T06:00:00.000-08:00 Today, we’re launching Place Loyalty, a new way to celebrate the spots you visit most often for our global community. Team Snap https://newsroom.snap.com/place-loyalty 2026-04-22T06:00:00.000-08:00 Snap Inc. CEO Evan Spiegel sent the following note to Snap Inc. team members on April 20, 2026. Team Snap https://newsroom.snap.com/cfo-transition-2026 2026-04-20T14:00:00.000-08:00 Snap Inc. CEO Evan Spiegel sent the following note to Snap Inc. team members on April 15, 2026. Team Snap https://newsroom.snap.com/organizational-changes-at-snap 2026-04-15T03:05:00.000-08:00 Long-term agreement brings Snapdragon XR solutions to future generations of Specs, strengthening the platform for developers and customers Team Snap https://newsroom.snap.com/snap-qualcomm-strategic-collaboration-specs-2026 2026-04-10T05:00:00.000-08:00 Earlier this year, we introduced Topic Chats: a new way for Snapchatters (18+ in the U.S.) to drop into moderated, public conversations around the moments everyone’s already talking about. Team Snap https://newsroom.snap.com/topic-chats-internets-most-active-group-chats 2026-04-07T06:00:00.000-08:00 Yesterday’s April Fools’ moment renaming Spotlight to “Reals” was all in good fun–a playful nod to the authentic, unfiltered content our community shares every day. Team Snap https://newsroom.snap.com/still-spotlight-but-still-real 2026-04-02T00:00:00.000-08:00 A New Name for the Moments that Feel Real. Starting today, Spotlight is now Reals. Team Snap https://newsroom.snap.com/spotlight-reals 2026-04-01T10:00:00.000-08:00 Snapchat’s first-ever Snappys Awards Show brought together creators, industry leaders, and special guests to celebrate the Snap Stars shaping culture and community on Snapchat. Team Snap https://newsroom.snap.com/snappys-awards-winners-2026 2026-03-31T21:00:00.000-08:00 Every day, millions of people come to Snapchat to connect with friends and family in ways that feel real, spontaneous, and personal. In 2025, that connection happened at an incredible scale: Snapchatters created nearly 2 trillion Snaps. Team Snap https://newsroom.snap.com/2trillion-snaps-in-2025 2026-03-24T08:15:00.000-08:00 Today, we are introducing AI Clips in Lens Studio, a new AI-powered Lens format that transforms a single photo into a five-second video using a closed prompt system. Team Snap https://newsroom.snap.com/ai-clips-in-lens-studio 2026-03-24T06:00:00.000-08:00 Following its acclaimed world premiere, Spectacular: The Art of Jonathan Yeo in Augmented Reality makes its U.S. debut at SXSW from March 15th-17th, 2026. Team Snap https://newsroom.snap.com/spectacular-art-of-jonathan-yeo-sxsw 2026-03-12T00:00:00.000-08:00 Today, Snapchat is excited to announce the nominees for the first-ever Snappy Awards Show. These creators embody the innovation, creativity, and influence that define Snapchat’s community across entertainment, comedy, music, sports, beauty, and beyond. Team Snap https://newsroom.snap.com/nominees-for-snapchat-inaugural-snappy-awards 2026-03-11T08:00:00.000-08:00 Snapchat today announced the launch of ‘Cricket in a Snap,’ a comprehensive cricket-season advertising offering featuring unique, high-impact formats designed to help brands engage fans during one of India’s biggest cultural moments. Team Snap https://newsroom.snap.com/cricket-in-a-snap 2026-03-10T00:00:00.000-08:00 Snapchat today announced The Snappys Awards Show, our first-ever flagship awards show dedicated exclusively to celebrating the creators shaping culture on Snapchat. Team Snap https://newsroom.snap.com/first-ever-snappys-awards 2026-02-25T09:30:00.000-08:00 The following Op-Ed written by Snap CEO Evan Spiegel was published in the Financial Times on February 18, 2026. Team Snap https://newsroom.snap.com/australia-social-media-ban-high-stakes-experiment 2026-02-18T11:30:00.000-08:00 Snap’s growing portfolio of subscription products—including Snapchat+, Lens+, Snapchat Premium, and Memories Storage Plans—is reshaping how the company monetizes engagement. Team Snap https://newsroom.snap.com/snap-1b-direct-revenue-25m-subscription 2026-02-18T08:00:00.000-08:00 Snap’s AR Studio Paris and the Musée du Louvre present The Incredible Unknowns of the Louvre, a free interactive augmented reality experience. Team Snap https://newsroom.snap.com/the-incredible-unknowns 2026-02-18T06:00:00.000+01:00 We’re introducing Creator Subscriptions to deepen fan engagement and unlock scalable creator revenue on Snapchat. Team Snap https://newsroom.snap.com/snapchat-launches-creator-subscriptions 2026-02-17T05:00:00.000-08:00 Now, timed to Safer Internet Day tomorrow, we’re expanding on Home Safe to offer improved functionality and new ways for Snapchatters to use location sharing on Snap Map to stay connected on the go. Team Snap https://newsroom.snap.com/expanded-arrival-notifications-snap-map 2026-02-09T09:00:00.000-08:00 Snapchat and Gucci are opening the door to a new AI-powered experience that invites Snapchatters to step into the luxury sector’s first Sponsored AI Lens and become one of Gucci’s iconic characters. Team Snap https://newsroom.snap.com/gucci-sponsored-ai-lens 2026-02-09T11:30:00.000+01:00 Today we’re taking an important step to establish Specs Inc. as a distinct subsidiary within Snap Inc. Team Snap https://newsroom.snap.com/introducing-specs-inc 2026-01-28T06:00:00.000-08:00 Today, we’re making Family Center easier to navigate and even more robust with new features that provide parents with deeper insights into how their teens use Snapchat. Team Snap https://newsroom.snap.com/deeper-insights-with-family-center 2026-01-22T04:00:00.000-08:00 To help Snapchatters jump right back into the era, Snapchat is rolling out a special 2016 Flashback today, making it easier than ever to revisit the moments, Lenses, and vibes that defined a decade. Team Snap https://newsroom.snap.com/2026-is-the-new-2016-snapchat 2026-01-16T10:00:00.000-08:00 Today, we’re offering a new way for you to take your creativity to an entirely new dimension with our first open prompt video generation Lens: Animate It. Team Snap https://newsroom.snap.com/introducing-animate-it 2025-12-22T06:00:00.000-08:00 We’re introducing Quick Cut, our Lens-powered video creation tool that helps Snapchatters turn their favorite Memories into beat-synced, ready-to-share videos in seconds. Team Snap https://newsroom.snap.com/snap-quick-cut 2025-12-17T06:00:00.000-08:00 To help Snapchatters revisit their favorite Memories from 2025, today, we’re dropping this year’s Snapchat Recap. Team Snap https://newsroom.snap.com/snapchat-recap-2025 2025-12-15T06:00:00.000-08:00 Snapchat’s Winter Village invites you into three luxury worlds—Chopard, BOSS, and Lancôme—reimagined in augmented reality for the holidays. Discover, explore, and shop your favorite brands in an immersive AR village live on Snapchat all December long. Team Snap https://newsroom.snap.com/snapchat-winter-village 2025-12-01T08:00:00.000-05:00 Implementing Australia’s Social Media Minimum Age Law Team Snap https://newsroom.snap.com/australia-social-media-minimum-age-law 2025-11-22T00:00:00.000-08:00 Snapchat is now available for download on Amazon Fire Tablets through the Amazon Appstore, making the app accessible to Fire OS users around the world. Team Snap https://newsroom.snap.com/snapchat-available-on-amazon 2025-11-19T00:00:00.000-08:00 Introducing Topic Chats Team Snap https://newsroom.snap.com/snapchat-topic-chats 2025-11-17T00:00:00.000-08:00 Snapchat is proud to collaborate with The Royal Canadian Legion to make it easier for Canadians to commemorate Remembrance Day and express their support, digitally. Team Snap https://newsroom.snap.com/bitmoji-remembrance-day-canada-2025 2025-11-11T06:00:00.000-08:00 Today, Bitmoji is woven into so many of the ways we connect both on and off of Snapchat — from profiles and Snap Map, to AR Lenses and stickers in Chat, text or even email. Team Snap https://newsroom.snap.com/introducing-comic-bitmoji 2025-11-10T09:00:00.000-08:00 Snapchat has teamed up with Disney on a first-of-its-kind marketing campaign that brings the world of Zootopia to life, both on and off the app. https://newsroom.snap.com/disney-snapchat-zootopia-2 2025-11-10T09:00:00.000-08:00 For the launch of The Outer Worlds 2, fans can transform the night sky into Moon Man’s playground. Team Snap https://newsroom.snap.com/the-outer-worlds-2-moon-lens 2025-10-29T06:00:00.000-08:00 We’ve made the Imagine Lens available to all Snapchatters in the U.S., no subscription required, and we are beginning to expand it to additional international markets starting with Canada, Great Britain and Australia. Team Snap https://newsroom.snap.com/imagine-for-everyone 2025-10-22T09:00:00.000-08:00 Today we’re excited to announce major updates focused on three core areas: making Snap the best place to build, helping creators turn passion into business results, and giving developers world-class tools to push AR forward. Team Snap https://newsroom.snap.com/lens-fest-2025 2025-10-16T10:00:00.000-08:00 While other platforms fight for attention in an endless scroll - as the second most preferred platform for consumers globally - Snapchat is where real conversations happen between close friends and family. Team Snap https://newsroom.snap.com/snap-at-advertising-week-ny-2025 2025-10-06T00:00:00.000-08:00 We are introducing new Memories Storage Plans to support Snapchatters with more than 5GB of Memories.” Team Snap https://newsroom.snap.com/snap-memory-storage 2025-09-26T12:00:00.000-08:00 Snapchat today announced strong momentum in India’s creator ecosystem, driven by surging content engagement, rapid growth in new creations, and a rising community of Snap Stars, the platform’s premier creators. Team Snap https://newsroom.snap.com/india-creator-momentum-2025 2025-09-26T00:00:00.000-08:00 Today, we’re introducing new ways for our community to use their favorite Snapchat stickers, wherever they’re chatting. Team Snap https://newsroom.snap.com/snap-say-it-with-a-sticker 2025-09-25T00:00:00.000-08:00 Snapchatters created well over one trillion selfie Snaps, a testament to how our global community of over 930 million use our camera to communicate, play, and feel closer together. https://newsroom.snap.com/trillion-selfies-snapchat 2025-09-18T14:30:00.000-08:00 Snapchat brings London's famous Blitz Club to life with museum augmented reality experience https://newsroom.snap.com/blitz-club-snap-ar 2025-09-18T04:00:00.000-08:00 As we look forward to the public launch of Specs in 2026, we’re excited to introduce Snap OS 2.0, which both offers our community a new interface and makes possible Lenses that will bring utilities, like enjoying content, browsing, and staying in touch – to Spectacles. Team Snap https://newsroom.snap.com/introducing-snap-os-2.0 2025-09-15T06:00:00.000-08:00 Today we’re excited to introduce two new ways to personalize your chats: Infinite Retention and Group Streaks. Team Snap https://newsroom.snap.com/infiniteretentionandgroupstreaks 2025-09-12T16:30:00.000-08:00 An interactive course to educate teens and families about online risks and how to help protect themselves. Team Snap https://newsroom.snap.com/the-keys-a-guide-to-digital-safety 2025-09-10T00:00:00.000-08:00 Snap CEO Evan Spiegel sent the following note to team members on September 8, 2025. Team Snap https://newsroom.snap.com/14-year-letter 2025-09-08T13:30:00.000-08:00 Today we’re introducing the Imagine Lens, our first Open Prompt Image Generation Lens. With the Imagine Lens, Snapchatters can create, edit, and recreate Snaps simply by entering their own prompts, then seamlessly share them with friends, post to their Story, or outside of Snapchat. Team Snap https://newsroom.snap.com/imagine-a-new-way-to-create-with-lenses 2025-09-05T00:00:00.000-08:00 Snapchat is teaming up with McDonald’s to bring to life McDonaldland, the beloved whimsical world first introduced in the 1970s. Team Snap https://newsroom.snap.com/travel-to-mcdonaldland-on-snapchat 2025-08-12T06:00:00.000-08:00 How Snap Research is Poised to Shape the Future of Creative Digital Technology Team Snap https://newsroom.snap.com/snap-research-at-cvpr 2025-08-10T09:00:00.000-08:00 Snapchat’s AR Studio Paris has partnered with renowned historian and adventurer Bettany Hughes OBE and production company SandStone Global Productions for the launch of new series, "Seven Wonders of the Ancient World with Bettany Hughes." Team Snap https://newsroom.snap.com/seven-wonders-ancient-world 2025-08-01T10:00:00.000-08:00 Starting today, a new feature called Home Safe will give Snapchatters a simple way to let a friend know when they’ve returned after being out and about – without having to remember to send a message. Team Snap https://newsroom.snap.com/introducing-home-safe-alerts 2025-07-24T00:00:00.000-08:00 American Eagle Gears Up for Back-to-School with Snapchat Team Snap https://newsroom.snap.com/american-eagle-back-to-school 2025-07-09T03:00:00.000-08:00 Snapchat and the Palace of Versailles are partnering to offer a unique cultural experience in augmented reality: Dansez Versailles. Team Snap https://newsroom.snap.com/dansez-versailles 2025-07-04T05:00:00.000-08:00 Snapchat announced its community in India has surged to over 250 million monthly active users, marking a significant milestone. Team Snap https://newsroom.snap.com/india-mau-250m 2025-07-01T17:30:00.000-08:00 We're excited to introduce a suite of new tools, features, and insights that make it easier than ever to create, share, and watch content. Team Snap https://newsroom.snap.com/empowering-content-creation-with-new-tools 2025-06-12T09:00:00.000-08:00 More than 15 million Snapchatters now subscribe to Snapchat+ our subscription tier that offers access to early and exclusive features – and now, we’re introducing a new level to Snapchat+ with Lens+. Team Snap https://newsroom.snap.com/introducing-lens-plus 2025-06-11T09:00:00.000-08:00 A deep dive into how the Snapchat Generation drives culture and how brands can keep up Team Snap https://newsroom.snap.com/snapchat-generation-report 2025-06-11T06:00:00.000-08:00 Snap Inc. announced today at the Augmented World Expo 2025 that it is launching lightweight, immersive Specs in 2026. Team Snap https://newsroom.snap.com/launch-specs-2026 2025-06-10T10:10:00.000-08:00 Cookmate from Headraft https://newsroom.snap.com/spectacles-cookmate-headraft 2025-06-10T10:05:00.000-08:00 Super Travel from Gowaaa https://newsroom.snap.com/spectacles-super-travel-gowaaa 2025-06-10T10:05:00.000-08:00 Wisp World from Liquid City https://newsroom.snap.com/spectacles-wisp-world-liquid-city 2025-06-10T10:05:00.000-08:00 Drum Kit from Paradiddle https://newsroom.snap.com/spectacles-drum-kit-paradiddle 2025-06-10T10:05:00.000-08:00 SightCraft from Enklu https://newsroom.snap.com/spectacles-sightcraft-enklu 2025-06-10T10:05:00.000-08:00 Pool Assist from Studio ANRK https://newsroom.snap.com/spectacles-pool-assist-studio-anrk 2025-06-10T10:05:00.000-08:00 McDonald’s and Snapchat partner to offer MyMcDonald’s rewards members a chance to redeem a Snapchat+ subscription Team Snap https://newsroom.snap.com/mcdonalds-snapchat-plus-offer 2025-06-10T07:00:00.000-08:00 With a new watchOS app, you can now use Snapchat across mobile, web, tablets, and Apple Watch Team Snap https://newsroom.snap.com/apple-watch-watchos-app 2025-06-05T09:00:00.000-08:00 Today, we’re excited to introduce the Lens Studio iOS app and web tool. These are experimental new tools that make it easier than ever to create, publish, and play with Snapchat Lenses made by you. Team Snap https://newsroom.snap.com/lens-studio-ios-app-web-2025 2025-06-04T10:00:00.000-08:00 With the latest Lens Studio 5.10 release, we’re introducing the new Bitmoji Suite and new Games assets to make it easier than ever for AR developers to build games. Team Snap https://newsroom.snap.com/lens-studio-5.10 2025-06-03T09:00:00.000-08:00 Snap is excited to announce the opening of its new office in Paris. Team Snap https://newsroom.snap.com/paris-office-open-2025 2025-05-19T05:00:00.000-08:00 The Economic Times and Snapchat have commissioned a first-of-its-kind quarterly Index in partnership with Kantar: ‘ET Snapchat Gen Z Index’. Team Snap https://newsroom.snap.com/india-the-gen-z-playbook 2025-05-13T10:00:00.000-08:00 Today, we’re launching Under the Ghost, a new music performance series hosted at Snapchat’s Santa Monica studio that brings unique performances and conversations directly to the fans. Team Snap https://newsroom.snap.com/under-the-ghost 2025-05-09T09:00:00.000-04:00 Today, Snap returned to the IAB NewFronts with its new “Say it in a Snap,” campaign, announcing new tools and programs for brands to leverage the power of a Snap and reach our growing audience of over 900 million monthly active users. Team Snap https://newsroom.snap.com/say-it-in-a-snap-newfronts-2025 2025-05-07T04:00:00.000-05:00 We’re excited to share that Snap Map has over 400 million monthly active users! Team Snap https://newsroom.snap.com/2025-snap-map-mau 2025-05-07T04:00:00.000-05:00 We’re thrilled to announce that Snapchat has surpassed 900 million monthly active users! Team Snap https://newsroom.snap.com/q1-2025-monthly-active-users 2025-04-29T01:10:00.000-07:00 We’re excited to share our new Snapchat Family Safety Hub, developed with guidance from Common Sense Media. Our new Family Hub is designed to help families navigate Snapchat safely and confidently. As part of our continued efforts to support families, the site offers comprehensive resources and information to equip parents and teens with essential tools to support their safety and digital well-being. Team Snap https://newsroom.snap.com/snapchat-family-safety-hub 2025-04-23T09:00:00.000-08:00