Snapchat at Advertising Week New York 2025 – Enter the Chat

While other platforms fight for attention in an endless scroll - as the second most preferred platform for consumers globally - Snapchat is where real conversations happen between close friends and family.

We want to make sure that our community can continue to store all of their Memories over the long term, so we are introducing new Memories Storage Plans to support Snapchatters with more than 5GB of Memories.

Snapchat today announced strong momentum in India’s creator ecosystem, driven by surging content engagement, rapid growth in new creations, and a rising community of Snap Stars the platform’s premier creators.

Today, we’re introducing new ways for our community to use their favorite Snapchat stickers, wherever they’re chatting.

Snapchatters created well over one trillion selfie Snaps, a testament to how our global community of over 930 million use our camera to communicate, play, and feel closer together.

Snapchat brings London's famous Blitz Club to life with museum augmented reality experience

As we look forward to the public launch of Specs in 2026, we’re excited to introduce Snap OS 2.0, which both offers our community a new interface and makes possible Lenses that will bring utilities, like enjoying content, browsing, and staying in touch – to Spectacles.

Today we’re excited to introduce two new ways to personalize your chats: Infinite Retention and Group Streaks.