11 June 2025
11 June 2025

Introducing Lens+, a new Snapchat+ experience

More than 15 million Snapchatters now subscribe to Snapchat+, our subscription tier that offers access to early and exclusive features — and now, we’re introducing a new level to Snapchat+ with Lens+.  1

In addition to all of the value from our Snapchat+ subscription, Lens+ provides access to hundreds of Lenses and AR experiences that let you play, create, and share Snaps with friends in whole new ways. 

We’re starting with Lenses built by Snapchat and select creators, including exclusive new AI video Lenses, a brand new Bitmoji Game Lens, and more — and we’ll be adding new AR experiences every week. 

In the coming months, we will also enable select Lens creators to build and monetize exclusive Lenses too!

To subscribe, head to your profile by tapping your Bitmoji, then tap Snapchat+.  

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