Snapchat is the go-to destination to discover, try-on, and buy beauty products from brands you love, with AR making shopping more personal and accessible than ever before.
As summer begins, we’re excited to announce partnerships with fan-favorite brands Supergoop! and OPI on AR experiences that will help Snapchatters get their hands on the best in beauty this season.
To celebrate the launch of Lipshade — a buildable, bold lip color in easy-to-apply shades that nourish, hydrate, and protect with 100% mineral SPF for naturally softer and smoother lip — Supergoop! teamed up with Snapchat on an AR try-on Lens that lets you apply four Lipshade colors to decide what looks best on you, without ever stepping into a store.
We also partnered with OPI on the Nail Lacquer Lens, which lets Snapchatters try on eight of the OG nail polish shades that started it all — OPI’s award-winning, vibrant formula that nails the salon look. This Lens features first-of-its-kind Snap AR tech called Nails Segmentation, which makes the digital nail try-on experience more realistic than ever before. Easily swipe on colors, no nail polish remover necessary!
With the Snap Camera, every product is personalized to the shopper, allowing you to try on items in your own space, to make more informed decisions. We can’t wait to see how Snapchatters use, share, and shop these new Lenses from Supergoop! and OPI.