For the first time ever, we’re making the Snapchat Camera accessible directly from a phone lock screen. With Quick Tap to Snap, you can capture moments quickly before they disappear.

Today, Snap announced new Snap Originals! Snap Originals attract some of the biggest A-List stars - from traditional media talent, musicians and athletes, to digital-native Creators - and they’re all passionate about telling authentic stories in new, innovative ways.

Snap Inc. today announced the launch of a new global creative studio for branded augmented reality, Arcadia. Arcadia, powered by the team of world-class experts that pioneered mobile AR advertising at Snap, will develop new technology and deliver the most innovative, impactful and effective AR experiences to brand and agency partners.

On Saturday, October 16th, Snap and Active Minds hosted the first-ever Club Unity Summit, a virtual mental health and wellbeing workshop for college students from across the United States. For the keynote event, U.S. Surgeon General Dr. Vivek Murthy joined Snap CEO Evan Spiegel for a conversation on the ways young people can support one another in their mental health journey.

In celebration of World Mental Health Awareness Day, Snap is launching Club Unity, a new board of young leaders that unites today’s leading actors, dancers, singers, and athletes to support Gen Z voices; empowering them to address the generation’s most critical topics.

Announcing Spotlight Challenges, a new way for creators to get rewarded. Spotlight Challenges will offer Snapchatters the chance to win cash prizes for creating top-performing Spotlight Snaps using specific Lenses, Sounds, or #Topics.

Our new Run for Office Mini is designed to help Snapchatters engage with democracy in an easy, native-to-mobile way.

Snap is honoring International Week of the Deaf by launching a suite of creative tools, including custom Stickers and three Augmented Reality enabled Lenses that encourage Snapchatters to fingerspell.

Today, in partnership with Sotheby’s, we launched ‘The Final Christo: Original Works for The Arc de Triomphe’ Lens to make it fun and easy to experience Christo’s show-stopping installation -- no matter where you are.

Birthdays are special, but they're even more special when shared with those who are near and dear to you. Today we launched the Birthdays Mini to make it fun and easy to remember and celebrate your Snapchat friends’ birthdays! You can enjoy personal greetings and birthday messages from your friends — all inside of Snapchat.