News

Meet Nico and Veronica
Today we’re introducing two new styles of Spectacles: Nico and Veronica. Both designs come in black-on-black with polarized lenses, effortlessly combining form and function to create our most fashionable hands-free camera.
Introducing Lens Explorer
Starting today, there’s an easier way to discover and unlock thousands of Lenses built by Snapchatters around the world!
SnapKit
Introducing Snap Kit
Today we’re introducing Snap Kit to help developers build products powered by some of the best parts of Snapchat. Snap Kit brings the experiences you love on Snapchat into some of your favorite apps, without compromising your private account data.
Yellow
Yellow
Introducing Yellow
Today, we’re introducing Yellow, a launchpad for creative minds and entrepreneurs who are looking to build the next generation of great media companies.
Privacy by Design
Protecting privacy is a very important part of accomplishing our mission: empowering people to express themselves, live in the moment, learn about the world, and have fun together. For us, that’s about the freedom to be you — regardless of who you are, who you’ve been, or who you’re going to be.
New Spectacles. Made for Summer.
We've made your favorite hands-free camera even better! Spectacles are now more comfortable to wear with a smaller profile, and they're water resistant — so you can bring them to the beach, or your next pool party!
Introducing Snappables
Today, we’re introducing Snappables — new Lenses for playing augmented reality games with your friends! You can control Snappables using touch, motion, and even facial expressions.
Introducing Group Video Chat
We designed Chat to feel less like texting and more like hanging out. That’s why when a friend opens Chat, their Bitmoji pops up to say “I’m here!” — and why your Chat conversations aren’t saved forever, by default.
Introducing Explore on Snap Map
Every day millions of people use Snap Map to catch up with their friends and see amazing Stories from around the world. Today we’re introducing Explore — your tour guide to what’s happening on your Snap Map! Just tap ‘New Updates’ to get started.
Introducing Lens Studio
Today, we’re announcing Lens Studio — a new way for anyone to create Lenses for the Snapchat community! Lens Studio is a free desktop app for Mac and Windows with easy to use guides and tools that students, creatives, and developers alike can use to bring their creations to life.