News

SPS 2021: New Tools and Monetization Opportunities for Creators
On Snapchat, everyone is a Creator. Since launching Spotlight late last year, we have been thrilled to see the creativity of our community shared with an audience of millions . Spotlight is rolling out globally, and already reaches more than 125 million monthly active users. We continue to offer millions per month to reward Snapchatters for their creativity. To date, over 5,400 Creators have earned more than $130 million dollars! Today, we’re announcing new tools and monetization opportunities to bring your creative ideas to life.
SPS 2021: Partnering to Restore the Wild
At Snap we’re always thinking about new ways that we can use our platform to make a positive impact in the world, and we’re determined to operate our business within Earth’s planetary boundaries. Today we’re announcing a new partnership with Re:wild to support restoration efforts in areas that have been devastated by California’s wildfires and help revitalize the region’s biodiversity.
Celebrating APIDA Heritage Month
As Asian Pacific Islander Desi American (APIDA) Heritage Month is underway, we’re releasing a number of new creative tools and content to celebrate the vibrant culture and heritage of the APIDA community as well as the diversity of our Snapchatters. 
Releasing Our Second CitizenSnap Report
Today we’re releasing our second annual CitizenSnap Report. The report outlines our Environmental, Social and Governance (ESG) efforts, which focus on running our business in a responsible way for our team, our Snapchat community, our partners and the broader world we are part of.
New Snap Originals Announced Plus New Creator Marketplace on the Way
More Snap Originals are heading your way! Today, we’re excited to announce a new slate of Shows debuting this year. We’re also announcing our Creator Marketplace, which will enable businesses to partner with our Creator community in a scaled and seamless way.
Snap Releases Second Diversity Annual Report
Today we are releasing our second Diversity Annual Report (DAR), which shares our comprehensive workforce data for 2020 and the progress we’ve made toward the initial representation goals we set last year in our first DAR. In this year’s report, we are committing to new, more ambitious goals and initiatives that will help us continue to become a more fair, inclusive, and anti-racist company.
LACMA x Snapchat: Unveiling Monumental Perspectives
In celebration of the upcoming International Day for Monuments and Sites, we’re sharing the first wave of projects from our multi-year LACMA x Snapchat initiative, Monumental Perspectives. Artists and Snap Lens Creators have come together to create five new augmented reality monuments that explore history and representation for communities across Los Angeles.
Snapchat Creative Council Launches “Show Them Who WE A/RE” Campaign
We’re sharing Snapchat Creative Council's first winning augmented reality campaign called “Show Them Who WE A/RE” developed by team of creatives to inspire and encourage young Black women to see themselves in variety professional roles where they are often underrepresented. The project also includes a set of inspirational stickers and a microsite with resources empowering Snapchatters to pursue similar career paths.
Gen Z’s role in shaping the digital economy
Today, we’re releasing a report in partnership with Oxford Economics that looks at the role of Gen Z in driving the post-pandemic recovery and digital economy. It builds an evidence-based view of what the future looks like for young people across six markets - Australia, France, Germany, the Netherlands, the United Kingdom and the United States - and includes a mix of new field research, analysis of an extensive range of data sources and expert insights from entrepreneurs and policy experts.
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Bitmoji Wheelchair Representation for Inclusivity Project
Bitmoji’s mission has always been to create avatars that reflect and represent the diversity of our community. And in the first phase of our larger inclusivity effort, we’ll be introducing a selection of our most popular Bitmoji stickers in a test launch, featuring the avatar in a manual wheelchair for Snapchatters and Bitmoji users to choose from.