News

Tukwini Mandela visits the Trafalgar Square in the UK to see the Snapchat Lens firsthand
Black British History brought to life in AR
Today, unveiled with his granddaughter Tukwini Mandela, and to coincide with Nelson Mandela’s release from Robben Island 32 years ago, we’re launching a project in partnership with the Black Cultural Archives in the UK, called “Hidden Black Stories.”
Happy LunAR New Year
In celebration of this year’s Lunar New Year, Snap has teamed up with non-profit Send Chinatown Love to bring one amazing local story to life through AR.
Snap Extends Content Deals with Major Media Companies
Today, we’re excited to announce that Snap has extended content deals with major media companies.
With new Shopping Lenses, browsing products is simple with a swipe
Today, we’re launching a new type of Shopping Lens so Snapchatters can easily swipe through multiple products in one place.
Whatever the Weather, We Snap Together
Today, more than 250 million Snapchatters visit the Snap Map each month to explore the world around them–and with so many eyes on the ground, we found that you can even catch a storm as it blows across the country through the eyes of our community. 
New Year, New Ways to Snap
To kick off the new year, we’ve added a slew of new features to Snapchat messaging that make chatting with your real friends more fun and expressive.
Ada Pinkston, The Open Hand is Blessed, 2021, Snapchat augmented reality Lens, Los Angeles County Museum of Art, commissioned by Los Angeles County Museum of Art and Snap Inc., © Ada Pinkston
A New Lens on The Obama Portraits Tour and Black American Portraits Exhibitions at LACMA
We’re continuing our collaboration with the Los Angeles County Museum of Art to tell stories through augmented reality within two new exhibitions currently on view at the museum.
Introducing Snap’s ‘Lens on the Year’ Report
Today, for the first time, we’re sharing a ‘Lens on the Year’, an annual celebration of the Lenses that revolutionized the way Snapchatters created, explored, learned and played in 2021.
Putting the Spotlight on Creators
One year ago we launched Spotlight to lower the barrier to content creation and shine a light on the most entertaining Snaps created by the Snapchat community.
A new Lens on holiday shopping through Snapchat’s Camera
This year, Snapchatters have been trying on and shopping thousands of products in a completely new way through the Lens of the Snapchat Camera.