News

Don’t Scroll Past Gen Z -- How to Harness This Generation’s Political Impact
Historically, the youth voting bloc has trailed all others when it comes to voter participation, which has led to a healthy dose of skepticism among political elites about their potential turnout. This summer, we set out to unpack that, by partnering with Tufts’ University’s Center for Information & Research on Civic Learning and Engagement (CIRCLE), Morning Consult, and Crowd DNA on new quantitative and qualitative research among bipartisan Gen Z voters and experts on youth civic engagement. Today we’re publishing our findings.
Renowned Artist Mark Bradford Teams with Snap for Voter Registration
Today marks National Voter Registration Day -- a massive nationwide and nonpartisan effort to register voters well in advance of Election Day this November. At Snap, we’ve always believed that one of the most powerful forms of self-expression is exercising the right to vote and participating in our democracy. We’re proud to partner with renowned artist Mark Bradford on a new augmented reality Lens to encourage our community to register to vote.
Bosco Debuts the “4th of July” Music Video, Shot on Spectacles 3
Today Snap and musical artist Bosco debuted Bosco’s “4th of July” music video, one of the first music videos shot entirely on Spectacles. For this project, Bosco took on the role of co-creative director, putting Spectacles on real-life artistic couple MELO-X and Corey Wash to shoot and star in the video, capturing the emotions of the song. The video captures the couple’s relationship from their first-person perspectives, unfolding with love, adventure and spontaneity.
Introducing Creator Profiles
For the first time, Creators will be able to experience more of the same benefits as our verified Snap Stars, with a permanent Profile, access to advanced analytics and more that will make it easier for Snapchatters to discover new Creators, and for Creators to connect with their fans!
Bringing Ralph Lauren’s iconic clothes to your Bitmoji
In collaboration with iconic fashion brand Ralph Lauren, we’ve just introduced the first-ever branded and customizable Mix and Match wardrobe for Bitmoji.
Introducing our First CitizenSnap Report
Today we are releasing our first-ever CitizenSnap report, which explains the way we operate our business and support our team, our community, and our partners – as well as, more broadly, our society and environment.
Pride Marches on in Augmented Reality
Snap and Pride Media have teamed up to ensure the spirit of Pride, deeply rooted in activism, marches on. The immersive AR experiences launch today alongside The Advocate’s 2020 edition of the annual “Champions of Pride” feature, highlighting the work of activists, artists, elected officials and everyday people representing a full spectrum of LGBTQ+ and BIPOC communities who are affecting real change.
Snap Partner Summit: New Snap Originals
Made-for-mobile shows began with Snap Originals. Today, we’re excited to reveal our new slate of shows made exclusively for Snapchat! For the first time, Snapchatters can become part of the show.
Snap Partner Summit: Happening Now
When something happens, the first screen Snapchatters turn to is the one in their hand. We’re introducing Happening Now: the fastest way for Snapchatters to find out what’s going on in the world, up to the minute, at any time.
Snap Partner Summit: Action Bar, Places, Topics, and Story Replies
Today, we’re introducing a new way to navigate Snapchat, as well as new features for the Snap Map and Stories, giving you more ways to find what you’re looking for and connect with the growing Snapchat community.