News

Lens Fest 2021: Celebrating the Snap AR Community
This morning we kicked off Lens Fest, the annual celebration of our global AR community. We welcome everyone to join us virtually for sessions over the coming days.
Introducing 523
Today, we’re excited to announce 523 - our first content accelerator program.
ARound The World on Snapchat
This week, Snap worked with partners all over the world to push the technical boundaries of augmented reality and create experiences that bring cultural events and social issues to life for millions of Snapchatters. From light shows in Amsterdam, raising awareness of global warming and climate change in partnership with The Design Museum in London, and even driving action to protect the Great Barrier Reef in Australia.
Alex Israel x Snapchat Exhibit Opens at Art Basel Miami Beach
The Bass opened its doors to Alex Israel x Snapchat, an exhibition that uses Snap’s augmented reality technology to bring Alex Israel’s iconic Self-Portraits to life.
Get lost in Layers, now on Snap Map
Today, we’re making Snap Map even more personalized with Layers, a new feature that brings special experiences right into the platform--and we’re debuting with two original Layers: Memories and Explore.
New Disney PhotoPass Augmented Reality Lenses Debut at Walt Disney World Resort
This year, we've been working closely with Disney PhotoPass Service to bring special AR lenses to the My Disney Experience app using Camera Kit.
Food Scan is inspiring the next generation of cooks, and it’s as easy as pie
We introduced Scan to help Snapchatters discover and understand the world around them in the fastest way possible: with our Camera.
Snap Adds Sony Music to its Library; Creates New AR Music Lenses
Today, we’re excited to announce a new deal with Sony Music Entertainment to include their artists’ music into Snap’s Sounds library.
Investing in the next generation of Computer Science educators
Today, as part of the Action to Catalyze Tech Report launch, the Catalyze Tech coalition announced that $20 million in new funding is being pledged to four teaching colleges — a commitment that we hope will grow to support more schools across the country.
"GREAT SCOTT!" Snap Adds Titles From NBCUniversal's Movie and Series Catalog to Sounds
Today, we’re excited to announce a new deal with NBCUniversal so Snapchatters globally can add audio clips (famous quotes and theme music) to their Snaps from NBCUniversal’s robust catalog of movies, television series and original programming from Peacock, including popular titles (and many more!)