Latest Product News
Spectacles
Introducing SPECS Augmented Reality Glasses
We built SPECS to bring AI assistance, work tools, entertainment, and shared experiences into the world around us, helping people create, connect, learn, and get things done while staying present.
Lens Studio
Snap Launches New Tools for SPECS Developers
Whether you’re starting from scratch or bringing work you’ve already built, new Lens Studio tools make it easier to create for SPECS
Spectacles
Inside the First Spectacles Developer Bootcamp
Last month, we welcomed 45 of our most active Spectacles developers to Snap Inc.’s Santa Monica headquarters for a full day with the engineering teams building the platform.
Spectacles
Save the Date: Evan Spiegel to Speak at AWE on June 16, 2026
Snap Inc. co-founder and CEO Evan Spiegel will headline Augmented World Expo (AWE) USA 2026 with a keynote address titled “Making Computing More Human.”
Snapchat
The Future of Ads Is Conversational: Introducing AI Sponsored Snaps
Today, we’re introducing AI Sponsored Snaps, a new way for brands to show up in Chat through AI agents that Snapchatters can interact with directly.
Snapchat
Introducing Place Loyalty on Snap Map
Celebrate the places you love most – and see how your visits stack up
Spectacles
Snap and Qualcomm Expand Strategic Collaboration
Long-term agreement brings Snapdragon XR solutions to future generations of Specs, strengthening the platform for developers and customers
Snapchat
Topic Chats: One of the Internet’s Most Active Group Chats
The #marchmadness Topic Chat has quietly become a go-to place where thousands and thousands of fans are reacting to the tournament together — live.
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