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Latest Product News

Introducing AI Clips in Lens Studio

Today, we are introducing AI Clips in Lens Studio, a new AI-powered Lens format that transforms a single photo into a five-second video using a closed prompt system.

Spectacular: The Art of Jonathan Yeo in Augmented Reality Makes Its US Debut at SXSW

Following its acclaimed world premiere, Spectacular: The Art of Jonathan Yeo in Augmented Reality makes its US debut at SXSW from 15-17 March 2026.

Snap’s Direct Revenue Business Reaches $1B Annualised Revenue Run Rate as Subscription Community Surpasses 25 Million Snapchatters

Snap’s growing portfolio of subscription products—including Snapchat+, Lens+, Snapchat Premium, and Memories Storage Plans—is reshaping how the company monetises engagement.

Snapchat Launches Creator Subscriptions

We’re introducing Creator Subscriptions to deepen fan engagement and unlock scalable creator revenue on Snapchat.

Introducing Expanded Arrival Notifications on Snap Map

Now, timed to Safer Internet Day tomorrow, we’re expanding on Home Safe to offer improved functionality and new ways for Snapchatters to use location sharing on Snap Map to stay connected on the go.

Gucci launches the first Sponsored AI Lens for luxury with Snapchat

Snapchat and Gucci are opening the door to a new AI-powered experience that invites Snapchatters to step into the luxury sector’s first Sponsored AI Lens and become one of Gucci’s iconic characters.

Introducing Specs Inc.

Today we’re taking an important step to establish Specs Inc. as a distinct subsidiary within Snap Inc.

2016 Energy, 2026 Mindset

To help Snapchatters jump right back into the era, Snapchat is rolling out a special 2016 Flashback today, making it easier than ever to revisit the moments, Lenses, and vibes that defined a decade.