Today, we’re announcing Lens Studio — a new way for anyone to create Lenses for the Snapchat community! Lens Studio is a free desktop app for Mac and Windows with easy to use guides and tools that students, creatives, and developers alike can use to bring their creations to life.

Today we’re announcing a new and improved Snapchat - organized around your relationships and personalized just for you! Until now, social media has always mixed photos and videos from your friends with content from publishers and creators.

Today we’re announcing a new way to learn more about what you see on Snapchat. Inspired by something in a Snap? Just swipe up for Context Cards! Context Cards display information about the Snap you’re viewing – powered by amazing content from our partners like TripAdvisor, Foursquare, Michelin, and goop.

It’s been nearly three years since we launched Publisher Stories on Snapchat as a new way for our community to enjoy high quality content from some of the most creative media companies in the world. Today, we are expanding Publisher Stories to include school newspapers. School newspapers play a critical role in informing and entertaining their campus communities, and they are often where the many leading journalists and editors that we work with got their start.

Each day, Snapchatters submit tens of thousands of Geofilter designs for their engagements and weddings, parties, vacations, graduations, and so much more. Starting today, we’re making it easier to design a custom Snapchat filter! Snapchatters can now create filters right in the Snapchat app, and customize them with many of the same Creative Tools available to decorate Snaps!

We've built a whole new way to explore the world! See what's happening, find your friends, and get inspired to go on an adventure!

Today we’re announcing a new way to create custom Stories – about anything, with any of your friends, even for a specific location! It's perfect for a trip, a birthday party, or a new baby story just for the family.

Today we’re making a pretty big change to the way you create and send Snaps. We’re reorganizing the layout of our creative tools, adding a Magic Eraser (you’ll find this under the Scissor tool), and adding a new setting to the timer: infinity!

We launched Lenses over a year ago as a whole new way to express ourselves on Snapchat. Since then, we've become puppies, puked rainbows, face-swapped with our best friends — and begun to explore how Lenses can change the world around us. Today, we’re adding new ways to use Lenses.

Since we launched Stories in October 2013, Stories have evolved from singular, personal perspectives to include collective narratives created by our entire community with Snaps submitted to Our Story and curated by our team.