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New Year, New Ways to Snap
To kick off the new year, we’ve added a slew of new features to Snapchat messaging that make chatting with your real friends more fun and expressive.
Ada Pinkston, The Open Hand is Blessed, 2021, Snapchat augmented reality Lens, Los Angeles County Museum of Art, commissioned by Los Angeles County Museum of Art and Snap Inc., © Ada Pinkston
A New Lens on The Obama Portraits Tour and Black American Portraits Exhibitions at LACMA
We’re continuing our collaboration with the Los Angeles County Museum of Art to tell stories through augmented reality within two new exhibitions currently on view at the museum.
Introducing Snap’s ‘Lens on the Year’ Report
Today, for the first time, we’re sharing a ‘Lens on the Year’, an annual celebration of the Lenses that revolutionized the way Snapchatters created, explored, learned and played in 2021.
Putting the Spotlight on Creators
One year ago we launched Spotlight to lower the barrier to content creation and shine a light on the most entertaining Snaps created by the Snapchat community.
A new Lens on holiday shopping through Snapchat’s Camera
This year, Snapchatters have been trying on and shopping thousands of products in a completely new way through the Lens of the Snapchat Camera.
The ARtist Series: Leighton McDonald
This year, Leighton McDonald was recognized at our first ever Lens Fest Awards for his outstanding work using AR as a powerful force for representation with Blacksoul Gallery.
Spread Kindness on Spotlight with Kim Kardashian West and Kris Jenner
At Snap, we are committed to building products and fostering a community reflective of our values. Starting today, Snapchatters can join Kim Kardashian West and Kris Jenner in submitting Snaps of their acts of kindness to Spotlight
The ARtist Series: Heather Dunaway Smith
Heather is one among a select group of developers creating new experiences for Snapchat’s latest Spectacles. Her latest Lens The Door allows viewers to choose their own adventure, creating their own evolving song triggered by hand tracking technology.
Recognizing Outstanding Ingenuity: Meet the Creators From Our First Ever Lens Fest Awards
At this year’s Lens Fest, we added something entirely new to reward our AR creator community: The Lens Fest Awards.
The ARtist Series: Sallia Goldstein
This year, Sallia was recognized at our first ever Lens Fest Awards for her outstanding work on ¡Vendedores, Presente!, a Lens made in partnership with Ruben Ochoa as part of the Monumental Perspectives initiative with LACMA in April, 2021.