Snapchat’s Subscription Offerings Surpass 30 Million Subscribers
Snapchat’s growing subscription offerings are giving Snapchatters more ways to personalize and enhance their experience with Lens+, Snapchat+, and more.
Today, we're excited to share that Snapchat’s subscription offerings have surpassed 30 million subscribers across Snapchat+, Lens+, Platinum, and Memories Storage Plans.
This milestone reflects continued momentum for Snapchat’s direct revenue business as we expand the ways Snapchatters can personalize their experience, preserve their favorite memories, and explore new creative possibilities with AI.
Throughout 2026, Snapchat has continued to invest in our subscription offerings, introducing new features and experiences that give Snapchatters more ways to create, personalize, and get more out of the platform.
Snapchat+ Continues to Scale: Snapchat+ remains the largest driver of subscriber growth through its monthly and annual plans, while Lens+ has grown nearly 600% since January 2026 1, fueled by new offerings like AI Photoshoot, which helps Snapchatters perfect their almost-favorite photos, and our latest bundle. Read more.
Snapchat has four subscription offerings, including:
Snapchat+: Available through monthly, annual, and family plans, giving subscribers access to exclusive, experimental, and early-access features that let them personalize their experience, enhance the parts of the app they love most, and try new features before anyone else.
Lens+: Unlocks exclusive AI and AR creative tools, including generative AI Lenses and unlimited access to Imagine Lens, which turns text prompts into shareable images.
Platinum: Provides an ad-free experience for more uninterrupted viewing of content from friends and creators and includes up to 5TB of cloud storage for your Memories.
Memories Storage Plans: Offers expanded storage options, giving Snapchatters more space to save and revisit their favorite moments.
What started with Snapchat+ in 2022 has grown into a broader subscription business, with offerings that give Snapchatters more choice in how they experience the app and connect with their friends.
As we look ahead, we'll continue investing in the features Snapchatters value most, from preserving their favorite memories to exploring new creative possibilities with AI, while finding new ways to make Snapchat more personal.
Happy Snapping!
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