The Future of Ads Is Conversational: Introducing AI Sponsored Snaps
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Snapchat
The Future of Ads Is Conversational: Introducing AI Sponsored Snaps
Today, we’re introducing AI Sponsored Snaps, a new way for brands to show up in Chat through AI agents that Snapchatters can interact with directly.
Snapchat
Introducing Place Loyalty on Snap Map
Celebrate the places you love most – and see how your visits stack up
Snap Inc.
Chief Financial Officer Transition
Snap Inc. CEO Evan Spiegel sent the following note to Snap Inc. team members on April 20, 2026.
Snap Inc.
Organizational Changes at Snap
Snap Inc. CEO Evan Spiegel sent the following note to Snap Inc. team members on April 15, 2026.
Spectacles
Snap and Qualcomm Expand Strategic Collaboration
Long-term agreement brings Snapdragon XR solutions to future generations of Specs, strengthening the platform for developers and customers
Snapchat
Topic Chats: One of the Internet’s Most Active Group Chats
The #marchmadness Topic Chat has quietly become a go-to place where thousands and thousands of fans are reacting to the tournament together — live.
Snapchat
Still Spotlight… But Still Real
Yesterday’s April Fools’ moment renaming Spotlight to “Reals” was all in good fun–a playful nod to the authentic, unfiltered content our community shares every day.
Snapchat
Spotlight… But Make It Reals
A New Name for the Moments that Feel Real. Starting today, Spotlight is now Reals.
Snap Inc. is a technology company
Snap Inc. is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.
The Company operates Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world, and Specs Inc., a wholly-owned subsidiary dedicated to making computing more human, in addition to Bitmoji, Saturn, and other digital services.
Over 900 Million
use Snapchat every month, on average.
Over 350 Million
Snapchatters engage with augmented reality every day, on average.
Get in touch
Email press@snap.com.
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