2016 Energy, 2026 Mindset

Today, we’re making Family Center easier to navigate and even more robust with new features that provide parents with deeper insights into how their teens use Snapchat.

To help Snapchatters jump right back into the era, Snapchat is rolling out a special 2016 Flashback today, making it easier than ever to revisit the moments, Lenses, and vibes that defined a decade.

We’re offering a new way for you to take your creativity to an entirely new dimension with our first open prompt video generation Lens: Animate It.

We’re introducing Quick Cut, our Lens-powered video creation tool that helps Snapchatters turn their favorite Memories into beat-synced, ready-to-share videos in seconds.

To help Snapchatters revisit their favorite Memories from 2025, today, we’re dropping this year’s Snapchat Recap.

Sharing our latest ad product innovations that drive stronger brand connections and real results.

For the first time globally for luxury, Snapchat is bringing together three iconic luxury brands – Chopard, BOSS, and Lancôme – inside one immersive digital village where visitors can step into each boutique in AR.