Snap’s Direct Revenue Business Reaches $1B Annualized Revenue Run Rate as Subscription Community Surpasses 25 Million Snapchatters

Following its acclaimed world premiere, Spectacular: The Art of Jonathan Yeo in Augmented Reality makes its U.S. debut at SXSW from March 15th-17th, 2026.

Snapchat is excited to announce the nominees for the first-ever Snappy Awards Show. These creators embody the innovation, creativity, and influence that define Snapchat’s community across entertainment, comedy, music, sports, beauty, and beyond.

Snapchat annoncerede i dag lanceringen af 'Cricket in a Snap', et omfattende reklameudbud for cricketsæsonen med unikke formater med stor gennemslagskraft, der er designet til at hjælpe brands med at engagere fans under et af Indiens største kulturelle øjeblikke.

Snapchat today announced The Snappys Awards Show, our first-ever flagship awards show dedicated exclusively to celebrating the creators shaping culture on Snapchat.

The following Op-Ed written by Snap CEO Evan Spiegel was published in the Financial Times on February 18, 2026.

Snap’s growing portfolio of subscription products—including Snapchat+, Lens+, Snapchat Premium, and Memories Storage Plans—is reshaping how the company monetizes engagement.

Snap’s AR Studio Paris and the Musée du Louvre present The Incredible Unknowns of the Louvre, a free interactive augmented reality experience.

We’re introducing Creator Subscriptions to deepen fan engagement and unlock scalable creator revenue on Snapchat.