Globally, 750 million people love to use Snapchat every month because it's a place where they can connect with their friends, express themselves, and learn about the world. It's why our community continues to grow - and today we're thrilled to announce we have over nine million monthly active users combined in Denmark, Norway and Sweden! (Full breakdown below).
The Nordic community continues to use Snapchat to express themselves and enhance relationships with their friends and family. To celebrate this milestone, we thought we'd share a few facts about Nordic Snapchatters (in Denmark, Norway and Sweden):
Snapchat currently reaches 90 per cent of people aged 13 - 24 in the Nordics.
While Snapchat is loved by Generation Z, almost 60% of Snapchatters in the Nordic are 25 years or older.
Nordic Snapchatters open the app an average of 40 times per day - to chat with friends and family, watch highlights of their favourite shows, or share moments from their lives.
Over 55% of our Nordic community interact with Augmented Reality (AR) Lenses on Snapchat daily, to express themselves creatively, have fun, and buy products from their favourite brands.
One main thing unites them - a love for a platform that's fun, no pressure, and stands for genuine connections between friends, family and the world. Thanks to our Nordic community for Snapping with us!
Number breakdown by country:
Denmark
We have over 2 million monthly active users in Denmark.
While Snapchat is loved by Generation Z, over 55% of Snapchatters in Denmark are 25 years or older.
Danish Snapchatters open the app an average of 35 times per day.
Over 45% of our Danish community interact with Augmented Reality (AR) Lenses on Snapchat daily.
Norway:
We have over 3 million monthly active users in Norway.
While Snapchat is loved by Generation Z, over 60% of Snapchatters in Norway are 25 years or older.
Norwegian Snapchatters open the app an average of 40 times per day.
Nearly 60% of our Norwegian community interact with Augmented Reality (AR) Lenses on Snapchat daily.
Sweden:
We have over 4 million monthly active users in Sweden.
While Snapchat is loved by Generation Z, over 55% of Snapchatters in Sweden are 25 years or older.
Swedish Snapchatters open the app an average of 40 times per day.
Over 60% of our Swedish community interact with Augmented Reality (AR) Lenses on Snapchat daily.
All data is from Snap Inc. Internal data 2023. Percentages calculated by addressable reach by relevant century figures.