Newsroom

Product

Explore Snapchat

Camera

Snapchat opens to the camera, offering AR Lenses, Sounds, and tools for creation, self-expression and learning.

Chat

A fast, fun way to communicate with friends and family using messaging, AR, My AI, Bitmoji and other creative tools.

Stories

Keep up with the latest content from your friends, creators and our trusted media partners.

Spotlight

Showcases the most entertaining Snaps created by the Snapchat community.

Snap Map

A map that's built just for you, your friends and the world around you.

Latest Product News

Snap and Qualcomm Expand Strategic Collaboration

Long-term agreement brings Snapdragon XR solutions to future generations of Specs, strengthening the platform for developers and customers

Topic Chats: One of the Internet’s Most Active Group Chats

The #marchmadness Topic Chat has quietly become a go-to place where thousands and thousands of fans are reacting to the tournament together — live.

Still Spotlight… But Still Real

Yesterday’s April Fools’ moment renaming Spotlight to “Reals” was all in good fun–a playful nod to the authentic, unfiltered content our community shares every day.

Spotlight… But Make It Reals

A New Name for the Moments that Feel Real. Starting today, Spotlight is now Reals.

Introducing AI Clips in Lens Studio

Today, we are introducing AI Clips in Lens Studio, a new AI-powered Lens format that transforms a single photo into a five-second video using a closed prompt system.

Spectacular: The Art of Jonathan Yeo in Augmented Reality Makes Its US Debut at SXSW

Following its acclaimed world premiere, Spectacular: The Art of Jonathan Yeo in Augmented Reality makes its US debut at SXSW from 15-17 March 2026.

Snap’s Direct Revenue Business Reaches $1B Annualised Revenue Run Rate as Subscription Community Surpasses 25 Million Snapchatters

Snap’s growing portfolio of subscription products—including Snapchat+, Lens+, Snapchat Premium, and Memories Storage Plans—is reshaping how the company monetises engagement.

Snapchat Launches Creator Subscriptions

We’re introducing Creator Subscriptions to deepen fan engagement and unlock scalable creator revenue on Snapchat.