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Latest Product News

Introducing New Lenses, Platform Features, and Capabilities for Spectacles

Today, we’re launching Snap OS v5.58, which includes new Lenses that showcase the power of the Spectacles camera and SnapML, as well as platform features and capabilities to help you better build and experiment with Spectacles Lenses.

Give the Gift of Snapchat+ This Holiday Season

As we approach the holidays, annual Snapchat+ subscriptions are now available for purchase at Target stores across the US and online and via Amazon and Walmart.

Snap’s New Spectacles Launching in First European Countries

Developers in Austria, France, Germany, Italy, Netherlands, and Spain can now apply to join the Spectacles Developer Program.

Today we’re announcing the expansion of our new Spectacles to Austria, France, Germany, Italy, Netherlands, and Spain -- the first six markets where they’ll become available outside of the US.
Fresh Fall Features to Express Yourself & Connect with Friends

We’re rolling out new features including easier access to our camera, creative ways to celebrate Halloween with new Lenses and Bitmoji, and more. 

Spotlighting the First Lenses Built by the Spectacles Developer Community 

We introduced the fifth generation of Spectacles and our brand new operating system Snap OS last month at our annual Snap Partner Summit. It has been amazing to see the AR experiences developers have built in just a few short weeks. Here are a few of our favorites!

Snapchat’s Phantom House Returns

To celebrate Halloween 2024, Snapchat’s spooky content series Phantom House is returning for Season 2 with four new horror-themed episodes.

Snap Partners with Google Cloud to Power Multi-Modal Generative AI Experiences Within My AI

Today, we’re announcing an expanded strategic partnership with Google Cloud to power generative AI experiences within My AI, our AI-powered chatbot and one of the largest consumer chatbots available today.

SPS 2024 | Introducing New Spectacles and Snap OS: The Next Frontier of AR Glasses

Today we’re introducing the fifth generation of Spectacles, our new see-through, standalone AR glasses that enable you to use Lenses and experience the world together with friends, in totally new ways.