Onboarding

Snap is launching a new creator-driven “Find Your Favorites on Snapchat” campaign in the US, reminding audiences where they can find and support their favorite content creators.

2024 was quite a year, and Snapchatters were busy talking up a storm with their friends and family and making memories for the years to come – and we have some stand-out stats to share!

Siamo entusiasti di continuare a supportare gli autori e di annunciare un nuovo programma di monetizzazione unificato che non solo inserisce gli annunci nelle Storie degli autori ma anche nei video Spotlight più lunghi.

“2024 in a Snap” looks back on how Snapchatters engaged, created, and explored on the app this year. From sharing life’s everyday happenings to shaping global trends, these insights give a glimpse into the cultural moments and passion points that resonated most with our community. 

Today, we’re launching Snap OS v5.58, which includes new Lenses that showcase the power of the Spectacles camera and SnapML, as well as platform features and capabilities to help you better build and experiment with Spectacles Lenses.

Today, we’re announcing an expanded strategic partnership with Google Cloud to power generative AI experiences within My AI, our AI-powered chatbot and one of the largest consumer chatbots available today.

Oggi presentiamo una nuova serie di funzionalità basate sull'IA che rendono Lens Studio una piattaforma ancora più versatile e accessibile.