April 12, 2022
April 12, 2022
Introducing Dynamic Stories
The fastest way to publish premium content for the Snapchat community
Introducing the fastest way to publish premium content for the Snapchat community: Dynamic Stories
We have always felt a deep responsibility to highlight news and information that is credible and from trusted and clear sources.
With Dynamic Stories - this new Discover format uses a partner’s RSS Feed to automatically create Stories from the content a Publisher is already creating on the web.
Available in the Discover feed, these Stories update in real-time, meaning Snapchatters can keep up with the latest news as it breaks. Whether it’s breaking news from credible sources on the war in Ukraine or the latest in pop-culture or fashion, Dynamic Stories helps Snapchatters learn about the world as it happens.
By tying publishing on Snapchat into our partners’ existing workflow, we’ve created an easy way for them to create daily content and significantly lower costs. This new format will also play a significant role in supporting our continued effort to bring local content to our community across the globe. We have already begun testing in the US, UK, France, and India.
Early partners include:
US: Axios, Bloomberg, BuzzFeed, CNN, Complex Networks, Condé Nast (Self, Vogue), ESPN, Insider, New York Post, Page Six, The Wall Street Journal, The Washington Post, TMZ, Tom’s Guide, Vice
UK: British Vogue, GQ UK, PinkNews, The Independent, The Mirror
France: Femme Actuelle, Foot Mercato, Gala, GQ France, Le Figaro, Marie Claire FR, Paris Match, Vogue France
India: GQ India, MissMalini, Pinkvilla, Sportskeeda, The Quint, Times Now, Vogue India
Partners are already seeing results. In the first week of the tragic war in Ukraine, The Washington Post reached over 1.1 million Snapchatters with its credible, timely coverage of the conflict.
In France, Foot Mercato has quickly grown to over 100,000 unique monthly viewers and is approaching 10,000 subscribers.
Snapchat does not offer an unmoderated open newsfeed, where unvetted individuals or publishers can broadcast false and misleading information to a large audience. Discover only features content from verified media publishers and content creators.