With Art Basel Miami Beach underway, The Bass opened its doors to Alex Israel x Snapchat, an exhibition that uses Snap’s augmented reality technology to bring Alex Israel’s iconic Self-Portraits to life.
Alex Israel x Snapchat first debuted at the Cannes Lions International Festival of Creativity in 2019. This exhibition will unveil three brand new AR works — two new Self-Portraits and one Landmarker on the museum’s facade — along with three original works from 2019.
Alex Israel’s Self-Portraits were created in collaboration with Arcadia, Snap’s global creative studio of world-class AR experts, leveraging Snap’s marker tracking and Scan technologies. When viewing the Self-Portraits through the Snapchat Camera, the painted panels become portals to interactive experiences. Self-Portrait (The Painter) blends video and AR, with Israel performatively “painting” his Self-Portrait logo in digital light on a transparent fourth wall, before magically breaking it. In another new work, Self Portrait (Dancing Avocado), museum goers can learn new moves and share the stage alongside a dancing avocado for a surreal adventure.
Outdoors, a new Landmarker Lens titled Self-Portrait on the Bass (Enchanted Forest) displays Alex Israel’s avatar atop The Bass, exaggerating the museum’s role as a vessel for art.
For those at Art Basel and beyond, Snapchatters around the world can discover Alex Israel x Snapchat through a Miami Map Marker on the Snap Map, and can create their own version of a Self-Portrait through a new Lens. Once you’ve designed your Snap, share it with your friends, on your Story, or on Spotlight!
Jeff Miller, Senior Director of Creative Strategy at Snap Inc. said, “Our collaboration with Alex Israel reinforces Snap's commitment to enriching artistic experiences through augmented reality. The Snap AR platform provides a vibrant canvas for artists to translate their visions in immersive ways never seen before.”
Through a shared creative vision with Alex Israel, we’re excited that our technology lets museum goers step inside new worlds, and empowers our Snapchatter community to express their own creativity!