With new Shopping Lenses, browsing products is simple with a swipe
on Wednesday, 26 January 2022 14:00
Snapchatters love trying on, browsing, and shopping for products using Snap’s Camera. From clothing and accessories, to makeup and shoes -- Snap’s Lenses make the shopping experience more personal, accessible, and fun through augmented reality.
With thousands of products to check out virtually, Snapchatters can express their style, try-on digital versions of real-life products, click through to purchase them, and even share their shopping adventures with friends. Snapchatters are now engaging with AR more than 6 billion times per day, and 93% of them are interested in using AR for shopping.
Today, we’re launching a new type of Shopping Lens so Snapchatters can easily swipe through multiple products in one place. They’ll see details on pricing, color, sizing, and similar items, right from the retailer. Lenses from Ulta Beauty & MAC Cosmetics are the first to use this new capability and in the coming months, Snapchatters will be able to shop using even more of these Lenses made by brands they love.
We hope Snapchatters have fun trying these products on for size and sharing Snaps with friends for a final say on their looks.