Celebrating Snap in India
on Wednesday, 21 October 2020 0:00
This week, we hosted a virtual event to celebrate our growing community of Snapchatters in India and the strong partnerships we’ve built.
We have always believed that Snapchat should feel culturally relevant, no matter where you are in the world. From languages to content, creators to AR, our team has been working really hard over the past year building experience that our Indian community can embrace.
At the virtual event, we highlighted the amazing work of our existing partners and shared some exciting news about some new ones.
On the Discover front, we are creating a Hindi adaptation of Snap Original series, Phone Swap, and have new exclusive shows featuring celebrities such as Anushka Sen, Raftaar, Ruhi Singh and Vir Das. These Shows will come out in 2021.
We also are thrilled to welcome our first Indian Snap Games partner, MoonFrog Labs, who is creating a custom made version of the game everyone knows and loves - Ludo Club. We’re also working with the team at Mojiworks to add an Indian kitchen challenge ‘Dosa Dash’, to our hit game Ready Chef Go!
Finally, with Snap Kit integrations with NDTV and Alt Balaji, Snapchatters will be able to share everything from breaking news, to shows they’re watching, price comparison information and even their real time ETA when travelling across the country by train!
With nearly 150% daily active user growth in the past year*, this is only the beginning. We hope our community enjoy these new features and experiences and we want to say a big thank you to all the creative partners we get to collaborate with.
* Snap Inc internal data, Q3 2019 vs Q3 2020