29 August 2023
29 August 2023

Dream On, Together

and try on new personas, powered by AI

When lenses arrived in 2015, Snapchatters were delighted as they could take on new personas through augmented reality - they sprouted dog ears, changed hair colour in an instant, and shared with their friends who couldn't wait to react to the fun.

Recent advancements in AI are unlocking even more possibilities. Starting today, with a new Gen AI powered feature called Dreams, Snapchatters can create fantastical images that their transform their persona into new identities - be it a mermaid in a deep - seascape, or a renaissance era royal.

To start, the features lets you use your own face to create up to eight of these Generated AI selfies - and soon, because we know Snapchatters love bringing their friends into the equation, Dreams can feature you and any friend who has also opted in.

To get started, head to Memories, where there's a new tab for Dreams. With a few selfies, you can create a personalized Generative AI model and start checking out your Dreams. Your first eight are complimentary, and you can make more with an in-app purchase. It's first available starting slowly in Austria and New Zealand, and coming to Snapchatters globally over the next few weeks.

Sweet Dreams!

Back to News