When something happens, the first screen Snapchatters turn to is the one in their hand. Over 125 million people watched news stories on Snapchat this year,* and more than half of the US Gen Z population is watching news content on Discover.**
We have always believed we have a responsibility to our community, and it’s why Snapchat remains a closed platform that works closely with a select set of partners to produce credible information in brand-new ways for mobile.
We’re introducing Happening Now: the fastest way for Snapchatters to find out what’s going on in the world, up to the minute, at any time.
We’ve partnered with some of the most trusted news organisations, like The Washington Post, Bloomberg, Reuters, NBC News, ESPN, NowThis and E! News, Daily Mail, BuzzFeed News and more, to turn updates on the biggest stories across politics, entertainment, sports and more into single Snaps – creating a new format designed for the fast and frequent way Snapchatters view breaking news on mobile.
You’ll even be able to get your daily horoscope and a personalised weather update featuring your Bitmoji!
Our editorial team will also be curating a selection of publicly shared Snaps captured by our community to showcase in Happening Now.
Starting today, Happening Now is available to everyone in the US, and we look forward to rolling it out in more markets around the world in the next year.
* Snap Inc. internal data January–April 2020
** Snap Inc. internal data Q1 2020. Gen Z is defined as users age 13–24. US Census figures are used for US Gen Z population.
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