Today, Microsoft and Snap are excited to announce the integration of Snapchat Lenses for Teams, for the 280 million people who use the collaboration platform monthly. Lenses offer personal, engaging ways to participate and work together, while adding some humour and interactivity that brightens everyone's day through augmented reality (cue the AR sunglasses!). This integration is made possible by Camera Kit, Snap's SDK that allows partners to leverage Snap's AR technology in their applications and websites.
During Teams meetings, a rotating collection of 26 popular Lenses will be available, from clever to creative. Lenses that transform you into a cartoon character, add fun backgrounds to your video, and even bring falling snow into your office. Make your meetings unique with ways to break the ice and get creative juices flowing during your next projects kickoff through AR. There are no additional downloads needed to find a Lens that suits your personality and sense of humour. To get started, click on 'Video effects' and select the 'Snapchat' tab to start exploring.
This is Microsoft's second integration with Camera Kit. They've also used Camera Kit to bring Snap AR into Flip, Microsoft's video learning platform where educators can post topic prompts to spark video discussions among students. Since adding Snap AR to their Flip web experience, there has been a 60% increase in students and teachers creating videos.
We've continued to work closely with new partners to integrate Camera Kit and develop new use cases for AR. Partners and developers can reach out to get started: https://ar.snap.com/camera-kit.