Introducing LACMA x Snapchat: Monumental Perspectives
on Tuesday, 8 December 2020 14:00
Today, we've announced a new project we’re working on with The Los Angeles County Museum of Art (LACMA) called Monumental Perspectives.
Los Angeles based artists and Snap Lens Creators will team up to create new, augmented reality monuments and murals, celebrating diverse histories and perspectives from communities across the city. Their shared visions will come to life at sites around LA, as vehicles for advocacy and representation.
They’ll examine key moments and figures from the past and present that have been overlooked, bringing new Lens experiences to Snapchatters. The first artists with work coming early next year include:
I R Bach
The Andrew W. Mellon Foundation, the largest funder of the arts and humanities in the US, recently announced “The Monuments Project,” a 5-year, $250 million commitment to transform the way our country’s histories are told in public spaces. They’ll support community engagement, related public programming and the expansion of the project to include additional artists in the coming years.
We can’t wait to bring previously untold stories to life through the lens of AR starting early in 2021.