Today, we announced our new slate of Snap Originals, premium, made-for-mobile shows created exclusively for Snapchat. These new shows will begin airing this fall on Snapchat’s Discover page.
Snap Originals reflect the Snapchat community’s diverse voices, experiences and passions, as well as our commitment to their emotional and social well-being. New series include a range of genres, including character-driven docuseries, unscripted shows, serialised scripted dramas, thrillers, comedies and more. We're partnering with some of the industry’s next and best creators to continue to define mobile storytelling, including Paul Feig’s Powderkeg, Complex, Sirens Media and Leftfield Pictures. In addition, musician Pete Wentz (Fall Out Boy) will serve as producer and music supervisor, bringing new music to the new scripted series “Everything's Fine”.
Snap’s new slate announced today includes:
- Tekashi69 VS The World – (Complex; season 1) – this up-to-the-minute docuseries traces the rise and fall of controversial rapper Tekashi 6ix9ine, from his earliest days growing up in Brooklyn, through his chart-topping career and star-studded collaborations, to his trouble with the FBI and eventual incarceration. Docuseries launches Autumn 2019. Each season of Snap’s new franchise “VS The World” will explore the life and journey of some of the biggest names in hip hop, sports and entertainment culture, with exclusive footage, commentary and a totally original perspective.
- Nikita Unfiltered – (Sirens Media) – this up close and personal docuseries follows transgender beauty mogul Nikita Dragun as she reveals a vulnerable new side to herself that her millions of fans haven’t yet seen as she starts to date as a woman for the first time. Docuseries premieres Winter 2020.
- The Honeybeez – (Leftfield Pictures) – The Honeybeez, Alabama State’s plus-size dance squad, is here to prove that dance is for everyone. These young, inspiring HBCU dancers let the haters be their motivators as they showcase their remarkable talents on the biggest collegiate stages. Docuseries premieres Winter 2020.
- Driven – (Big Fish Entertainment, an MGM Company) – this entourage of young entrepreneurs at PTG365 deliver flashy, customised cars to their high roller clients using nothing but their phones and a whole lot of hustle. The high-end, exotic car industry will never be the same. Docuseries premieres Winter 2020.
- Mind Yourself – (Barcroft Studios) – in this anthology series, each episode paints an honest and intimate portrait of a young person suffering or recovering from a mental health issue. From OCD and body dysmorphia through depression and PTSD, the series gives a human face – and hope – to young people facing similar issues. Unscripted series premieres Winter 2020.
- Everything’s Fine – (Powderkeg) – Gemma is a third-year university student with big plans to kill it in the music industry whilst coping with a brand new bipolar diagnosis. Everything’s Fineis a comedy with an unflinching point of view on what it takes to manage a mental health condition (sometimes well, sometimes disastrously) while striving to be an over-achiever. Scripted series premieres Spring 2020; working title.
- Players – (Loud Labs Media and One Push) – Nash Brooks, son of famed NBA player Oscar Brooks and a rising star himself, relocates from Indiana to LA when his dad is traded. No longer a big fish in a small pond, he has to prove his worth at a fancy West LA private school where he's not even guaranteed a starting spot on the basketball team. Scripted series premieres Autumn 2019.
- Save Me – (Loud Labs Media and One Push) – When his online classmate and crush goes missing, isolated homeschooler Jason takes it upon himself to find and save her. But when his search leads him to an off-the-grid “conscious community” that promotes human connection over digital devices, Jason’s character is tested in real life. Scripted series premieres Winter 2020.
In addition, we'll be renewing the following Originals: Bringing Up Bhabie (docuseries) by Invent TV, Two Sides (scripted drama) by New Form, and Kappa Crypto (scripted comedy) by Indigo Development and Entertainment Arts. Even more Snap Originals will continue to air on the Discover page, to the right of the camera, throughout the year.
We launched Discover in January 2015 as a place for Snapchatters to explore premium content from a select group of trusted media companies and storytellers. Rooted in the creativity of its community and facilitated by the unique power of the Snapchat camera, Discover created the first Story format and soon followed with the first vertical video content orientation now being adopted by other platforms. Today, Discover features mobile magazines (called Publisher Stories), Our Stories (coverage of news, live events and trends curated from publicly submitted Snaps) and Shows from hundreds of creative partners around the world.
Snap unveiled its first original show, Good Luck America, in January 2016 and its first slate of serialised Snap Originals in October 2018.
Over the past year, the time spent watching Shows has more than tripled and the total daily time spent by Snapchatters watching Discover increased by over 60 percent, whilst the number of daily viewers has grown by 35 percent. In the US, Snapchat reaches 90 percent of all 13–24 year-olds and 75 percent of all 13–34 year-olds. For more on Snap Originals, visit: https://snaporiginals.snapchat.com/.