New Snap Originals and Video Advertising Products Announced

Today, Snap announced new and returning docuseries Snap Originals debuting later this year and in 2021!

From taking action on social and racial injustice, to the upcoming presidential election, and reflecting on one’s personal and professional journeys, these new and returning docuseries feature even more young, passionate and inspired creators, and speak to the issues most important to the Snapchat Generation. 

Our new shows are a reflection of our understanding of our community - from the issues they care about to the talent they love. We are committed to ensuring our shows are reflective of our community’s diverse voices and passions, as well as Snap’s values. We believe in delivering shows that are not just informative but entertaining. 

And Snap Originals continue to be a big hit - so far this year, Snap Originals have reached more than 75% of the U.S. Gen Z population.*

For marketers hoping to reach the Snapchat Generation in this exciting new content, we’re rolling out our ‘First Commercial’ offering to all advertisers in the US this month. This delivers the first non-skip six-second Commercial any Snapchatter sees in our curated content that day. 

More details below on shows heading your way and available now - only on Snapchat!

New Snap Originals include: 

Docuseries 

  • Honestly Loren - (ITV America’s Sirens Media) - One of the most popular social media superstars since the age of thirteen, Loren Gray is now questioning it all - from love, to friendship, to career - in the most honest and entertaining way in order to figure out what happiness really means to her.

  • Swae Meets World - (Big Fish Entertainment) - At the epicenter of music and fashion, Swae Lee embarks on a fearless journey through triumph and tragedy as he prepares to launch his first solo album and embrace the most pivotal moment in his career. 

  • Life’s a Tripp - (Trooper Entertainment) - After casting his first-ever vote in the most important election of our time, Trippie Redd is on a journey to experience firsthand the major issues gripping our country today, from drug addiction to police reform, with the help of fellow celebrity friends who have a personal stake just like the rest of us.

Unscripted

  • The Solution Committee - (Westbrook Media) - Jaden Smith seeks out the help of young activists and celebrity friends to explore and understand what we can do to create change around the most important racial and social justice issues of our time. Themes will range from police criminal justice reform, to voting access, gender justice, housing, economic justice, climate change and education reform.

  • Good Luck Voter! - (Snap Inc.) - A three-part voter education mini-series hosted by some of your favorite Snap Stars and talent including Loren Gray, Ross Smith, Erin Lim, Kimberly Jones, MK Asante and more. Each episode will feature clips, memes and pop culture references intercut with information on how to register to vote, and how to make sure that you and your friends’ voices will be heard both locally and nationally on election day. Written by Peter Hamby of Snapchat’s “Good Luck America.” 

In addition, we’ve renewed two of our hit Snap Originals! While Black with MK Asante by Main Event Media, an All3Media America company, and MK Asante Productions is returning for season two as host MK Asante, author, filmmaker and educator continues to explore what it means to be young and Black in America by taking on racially charged social issues through disarmingly candid conversations. Complex is returning to produce the third installment of Snap’s documentary franchise “Vs The World” that looks at the powerful journey of quarterback Colin Kaepernick.

We can’t wait for you to tune in!

Snap Inc. internal data July 2020. Gen Z is defined as users age 13-24. US Census figures are used for US Gen Z population.

Back to News Assets