Lights! Camera! Originals!
on Tuesday, 3 May 2022 20:15
Today, we’re excited to announce new Snap Originals.
Snap continues to lead the way in made-for-mobile shows - featuring the biggest A-List stars and digital creators from around the world. With over 150 Snap Originals to date and over 80% of the US Gen Z Population watching a Snap Original last year - we have a loyal community who are passionate about watching these stars and their stories - elevating voices and topics that speak to them.
Already this year, Snapchatters watched Megan Thee Stallion get back to her Texas roots in Off Thee Leash with Megan Thee Stallion and we traveled down south to Louisiana to visit Addison Rae in Addison Rae Goes Home. Both series reached over 16 million viewers.
We’re bringing even more star-power to our new shows - from one of the greatest athletes of all time, to a world famous music artist, to rising talent.
We also continue to embrace storytelling centered around topics that matter — from mental health and identity, to civic engagement, social justice and more. A number of our new shows continue to drive our efforts to assure that Snap Originals are reflective of our community’s diverse voices.
New Snap Originals include:
Daring Simone Biles - (Propagate Content's Big Breakfast and Kids at Play) - Simone Biles, winner of 32 Olympic and World Championship medals and one of the best athletes of all time, is taking all-new risks trying things she's never done before, from beekeeping to DJ-ing, to prove she is as fearless off the mat as she is on.
Reclaim(ed) - (Eagle Vision) - Snap’s first Canadian Snap Original dives deep into today's Indigenous culture with hosts Marika Sila and Kairyn Potts, as they reframe and reclaim cultural traditions and social issues from a Gen Z point of view. From Indigenous-owned and controlled production company Eagle Vision, this new docuseries led by Indigenous creators stars a roster of up-and-coming Indigenous talent.
Run For Office - (Ovrture) - This documentary series follows eight Gen Z and millennial political candidates - from across America, across the aisle, and across the spectrum of local offices – as they seek elected office in the 2022 Primary and General Elections. Produced in collaboration with Snap's Policy Team and inspired by the success of Snap's Run for Office mini that helps Snapchatters run for local offices across the country.
La’Ron in a Million - (Leopard USA) - With one of the fastest growing accounts on Snap, social media star and NAACP Image Award winner La’Ron Hines became a sensation with his hilarious “Are You Smarter Than a Preschooler” videos, and must now find a way to balance his life back at home with his LA dreams and rapid rise to fame.
In addition, we’ve renewed two of our hit Snap Originals! Our favorite sister-duo Dixie and Charli D’Amelio will go head-to-head again to win money for charity in Charli Vs. Dixie from Westbrook Media, with Five All In The Fifth Entertainment. Season one garnered over 20 million viewers. Then, The Me and You Show by Propagate Content's Big Breakfast and Kids at Play is returning for season two where you can star in even more outrageously fun episodes with your best friends, powered by Snap’s Cameo technology. Over 50 million viewers watched season one of this first-of-its-kind personalized series.
We can’t wait for you to tune in!