There is no one face to Snapchat. Every day millions of us in the Snapchat community share how we feel, where we are and what we are doing. Sometimes it's happy or funny, sometimes sad or bored, but most importantly – we communicate who we are in the moment.
Many of you have noticed that in our latest iOS update, v5.0 Banquo, our mascot no longer has a facial expression. This isn’t because we forgot the face - it’s because you are the face of Snapchat
Letting go of the silly grin means that our mascot gets to have all sorts of fun expressions and personalities – reflective of the diverse experiences shared by the members of our community.