SPS 2021: partnering to restore the wild
on Thursday, 20 May 2021 17:10
At Snap, we’re always thinking about new ways that we can use our platform to make a positive impact in the world, and we’re determined to operate our business within Earth’s planetary boundaries.
Today, we’re announcing a new partnership with Re:wild to support restoration efforts in areas that have been devastated by California’s wildfires and help revitalise the region’s biodiversity.
Together with Re:wild, the National Park Service and the Santa Monica Mountains Fund, we're investing to plant 10,000 native trees and 100,000 plants in areas hardest hit by the 2018 Woolsey and 2013 Spring wildfires.
This fall, we'll expand our efforts with an in-app educational awareness campaign that will include original content on our Discover platform and AR experiences that help you learn more about the environment and how you can help support restoration efforts.
This partnership builds on our efforts to ensure we are doing our part to create a more sustainable future. In our recently released annual CitizenSnap report, we shared details of our climate strategy, which includes becoming carbon-neutral for both historical and future emissions, reducing our greenhouse emissions by setting science-based targets and purchasing 100 percent renewable electricity for Snap’s facilities globally.
Our responsibility to the environment is one of the ways we continue to support our community and care for the planet we share. We know that protecting the environment is an important priority for you, so we’re excited about these efforts.
This year, our commitment to the environment inspired the virtual environment at our annual Snap Partner Summit, an annual event that celebrates all of our amazing partners. Through augmented reality, we've created a 3D scene inspired by the National Forests and State Parks of Southern California, honouring the biodiversity of these areas that contribute to the diversity of life on our planet. In partnership with Re:wild, we've also created a 360 world Lens with the sights and sounds of the forest to encourage Snapchatters to explore the wild wherever they are. Take a look for yourself and check it out with the Snapcode below. We can’t wait to keep working with you to build a better future!