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Latest Product News

Snap’s New Spectacles Launching in First European Countries

Developers in Austria, France, Germany, Italy, Netherlands, and Spain can now apply to join the Spectacles Developer Program.

Today we’re announcing the expansion of our new Spectacles to Austria, France, Germany, Italy, Netherlands, and Spain -- the first six markets where they’ll become available outside of the US.
Fresh Fall Features to Express Yourself & Connect with Friends

We’re rolling out new features including easier access to our camera, creative ways to celebrate Halloween with new Lenses and Bitmoji, and more. 

Spotlighting the First Lenses Built by the Spectacles Developer Community 

We introduced the fifth generation of Spectacles and our brand new operating system Snap OS last month at our annual Snap Partner Summit. It has been amazing to see the AR experiences developers have built in just a few short weeks. Here are a few of our favorites!

Snapchat’s Phantom House Returns

To celebrate Halloween 2024, Snapchat’s spooky content series Phantom House is returning for Season 2 with four new horror-themed episodes.

Snap Partners with Google Cloud to Power Multi-Modal Generative AI Experiences Within My AI

Today, we’re announcing an expanded strategic partnership with Google Cloud to power generative AI experiences within My AI, our AI-powered chatbot and one of the largest consumer chatbots available today.

SPS 2024 | Introducing New Spectacles and Snap OS: The Next Frontier of AR Glasses

Today we’re introducing the fifth generation of Spectacles, our new see-through, standalone AR glasses that enable you to use Lenses and experience the world together with friends, in totally new ways.

SPS 2024 | Introducing New AI-Powered Tools in Lens Studio, Empowering Anyone to Create AR

Today, we’re announcing a new slate of AI-powered features that make Lens Studio an even more versatile and accessible platform.

SPS 2024 | Snap AR: Enhancing In-App and Real World Experiences

Our partners continue to push the boundaries of what’s possible with augmented reality, bringing to life the things you care about – from art and science, to sports and music, beauty and shopping, and everything in between.