Today, we're excited to announce 523 – our first content accelerator programme.

Today, we're making Snap Map even more personalised with Layers, a new feature that brings special experiences right into the platform – and we're debuting with two original Layers: Memories and Explore.

Today, we're excited to announce a new deal with NBCUniversal so Snapchatters globally can add audio clips (famous quotes and theme music) to their Snaps from NBCUniversal's robust catalogue of movies, television series and original programming from Peacock, including popular titles (and many more)!

Today, Snap announced new Snap Originals launching in 2022! Snap Originals attract some of the biggest A-List stars - from traditional media talent, musicians and athletes, to digital-native Creators - and they're all passionate about telling authentic stories in new, innovative ways.

Bitmoji is giving Snap Profiles a new look and a new dimension – with 3D Bitmoji in Profiles. Now, Snapchatters can express themselves in even more unique ways, with over 1,200 combinations of body poses, facial expressions, gestures and backgrounds to choose from.

Today, we’re introducing a new way for Snapchatters to explore the world with Snap Map.

Today, we're introducing the next generation of Spectacles, our first pair of glasses that bring augmented reality to life. They’re lightweight display glasses, made for creators to overlay their Lenses directly on to the world, exploring new ways to fuse fun and utility through immersive AR. Over the years, our journey building Spectacles alongside the creator community has been one of exploration, learning and fun. We’ve used every iteration as a building block, opening the door to a whole new dimension of AR. Spectacles aren’t for sale—they’re for augmented reality creators to reimagine the way we communicate, live and explore the world together through AR experiences built-in Lens Studio.

With our partners and the Lens Creator community, we’re working to build a smarter and more powerful Snapchat Camera -transforming how we interact with the world through immersive AR experiences. Today, we’re introducing new AR tools and camera experiences across the Snap AR ecosystem.

Our partnerships with developers bring amazing content, creative tools, AR, games and so much more to our community and yours, all around the world. Through Snap Kit, developers are using our technology to enhance their apps with Login, Bitmoji and the Snapchat Camera. And, with Games, Minis and the Map, we’re offering new ways for developers to grow their businesses on Snapchat. It’s our way of bringing the world into Snapchat and Snapchat into the world. Today, we’re introducing new products and partnerships powered by some of the best parts of Snapchat.

On Snapchat, everyone is a Creator. Since launching Spotlight late last year, we have been thrilled to see the creativity of our community shared with an audience of millions. Spotlight is rolling out globally, and already reaches more than 125 million monthly active users. We continue to offer millions per month to reward Snapchatters for their creativity. To date, over 5,400 Creators have earned more than $130 million dollars! Today, we're announcing new tools and monetisation opportunities to bring your creative ideas to life.