Snap Extends Content Deals with Major Media Companies
on Thursday, 27 January 2022 14:15
Today, we’re excited to announce that Snap has extended content deals with major media companies.
The three companies will continue their collaboration with Snap through extended agreements to provide their current shows on Discover and individually plan to bring more shows to Snap in the future. These renewals are a strong validation that Discover continues to be an incredibly important platform for some of the biggest consumer media brands in the world – and these agreements affirm their long-term confidence in Snap and our ability to deliver meaningful outcomes to drive reach, relevance and revenue.
Extended content deals include:
Disney Media and Entertainment Distribution: Disney Media and Entertainment Distribution will continue its show offerings on Discover, providing Snapchatters with content from brands such as ESPN and ABC News, with additional brands to be added at a later time.
Snapchatters currently have access to the following shows: SportsCenter on Snap, SC Now, ESPN MMA Show, College GameDay, ESPN College GameDay All Access, Undefeated On the Yard, Hoop Streams, Localish, What Would You Do?, and Marvel Becoming.
The highly-successful collaboration between Disney and Snap resulted in ESPN reaching over 26 million Snapchatters during the 2021-2022 football season.
ViacomCBS: Snap and ViacomCBS have expanded their Stories content offering to include CBS content as well as content from Paramount+ and existing ViacomCBS brands including MTV, AwesomenessTV, CMT, and VH1. ViacomCBS will also distribute episodes of new shows each year that have not previously been distributed on Discover based on their linear and Paramount+ properties.
New shows include: Dallas Cowboy Cheerleaders: Making the Team, Bar Rescue, Jersey Shore, The Challenge, Cribs, and AwesomenessTV's Next Influencer.
Renewals include: The Daily Show with Trevor Noah, Key and Peele, Wild N’ Out, the daily MTV Presents channel.
ViacomCBS reached 57 million unique viewers across 34 Shows on Snapchat in 2021.
NBCUniversal: Snap and NBCUniversal have expanded their Stories content offering to include more from NBC, Bravo and other NBCU-owned networks, including Peacock. NBCU will also distribute episodes of new shows each year that have not previously been distributed on Discover based on their linear networks and Peacock.
New shows include: American Song Contest, This Is Us, along with further commitment of syndicated episodes of SNL, Weekend Update, and CNBC Make It.
Renewed Snap Originals include: Stay Tuned and E! The Rundown.
NBCUniversal reached 74 million Snapchatters across 20 Shows in 2021.
Since joining Discover, these companies have amassed huge and loyal audiences on Snapchat and we’re thrilled that more of their shows will be available to our community! Over 100 million Snapchatters watch entertainment content on Discover each month.
We can’t wait for you to engage with your favorite brands and shows on Snapchat :)