Snapchat has proven to be a powerful distribution tool for artists and creators to share their music globally, and for Snapchatters to discover and share new music with their real friends. Since launching Sounds, videos created with music from Sounds on Snapchat have collectively resulted in over 2.7 billion videos created and more than 183 billion views!
We are excited to announce our first-ever Snapchat Sounds Creator Fund - a new grant programme designed to recognise emerging, independent artists for the critical role they play in driving video creations, inspiring internet trends and defining cultural moments. “We want to support the independent and emerging artists that are driving creation on Snapchat”, said Ted Suh, Global Head of Music Partnerships at Snap. “By providing meaningful funding and creative support, our goal is for artists to feel empowered to continue creating and pursue a career in music”.
Starting in August, Snap will provide monthly grants of up to £100,000 GBP to top Sounds creators that are distributing music on Snapchat via DistroKid and driving the creation of content across the platform. Popular Sounds will also have the opportunity to be included in our Sounds product, in a Snapchat Lens or in Spotlight. Artists must be based in the U.S. and age 16+ and where applicable, have parental consent (Terms).
We’re thrilled to inspire the creators that inspire us all!