Grab your mates!

In Australia, Mates Day (that’s May 8 – geddit?!) is all about celebrating friendship. So we’re buddying up with Gelato Messina to mark the occasion, bringing besties together to make unforgettable memories filled with good times and gelato. What could make your day more than enjoying a scoop of Messina with a mate, made even sweeter by it costing absolutely nothing? 

With a sprinkle of fun, a dash of joy and a whole lot of friendship, we’ve collaborated with Gelato Messina to create Oh Snap! – an ultra-limited edition flavour drop, available exclusively – and for free – on May 8.

Oh Snap! is inspired by the classic vanilla slice, an iconic Australian treat, popular for generations. Now enjoying a nostalgic come-back, the creative mavens at Messina have put a contemporary spin on the bakery staple, guaranteeing this gelato flavour is anything but vanilla. The much-loved trio of sunny-yellow custard, zingy passion fruit icing and buttery puff pastry (YUM!) are the perfect friendship of flavours. Now Messina has turned the vanilla slice into gelato heaven, and you can only get it on Mates Day, thanks to us.

Want to know how to get in on this sweet deal? From midday on May 8, head to any Gelato Messina store across Australia and show off the Snapchat app on your phone*, to enjoy a free scoop of Oh Snap! deliciousness, while stocks last. Because nothing brings friends together like good vibes and even better gelato! 

Looking to enjoy a free scoop with extra Snapchat? We’ll be taking over the Gelato Messina Surry Hills store in Sydney on Mates Day! Completely transformed in our unmistakable Snap-yellow, there’ll be loads of cool experiences to Snap, as well as fun swag! Open midday until 10.30pm (or stock runs out) on May 8, drop by with your besties, enjoy a free scoop of Oh Snap! and soak up the sunshine and happiness that will spill across to local hang, Shannon Reserve.

What’s in the Oh! Snap Messina flavour? Bringing together everything that’s awesome about vanilla slice, vanilla custard gelato is layered with passion fruit purée and crunchy caramelised puff pastry pieces. 

What would Mates Day be without a new Snapchat Lens to celebrate with friends? If you’re thinking of your pals near and far on Mates Day, send them a Snap with the wacky and wonderful Mates Day Lens, delivering some extra fun to your Snapstreaks on May 8.

Round up your squad and head on over to Gelato Messina this Mates Day! Trust us, nothing beats bonding with your BFFs over some seriously good gelato.

*If you’re under 13 years of age, just come and grab your free scoop (Snapchat app not required).